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03/ Missions

Strategy and brand positioning

To each project, its issue : sustaining or relaunching a brand, launching a new entity or offer, assisting with an establishment, developing the employer brand…Working on a brand strategy means orchestrating the project while including in it its strengths, its assets and its constraints.

Above all we strive to respect your brand, to pinpoint the true challenges and to challenge your assumptions thanks to a tuned knowledge of your markets.

Drafting a brand’s strategy revolves around three key elements : creating a visual and verbal identity, deciding of the positioning of your communication and crafting a coherent action plan.

In order to attain your goals, we rely on market studies as well as internal and clients’ surveys. Those tools allow us to analyse the competition and determine your strengths on the market.

 

Communication positioning
Speech and key statements
Offer matrix
Brand platform
Rebranding
Naming
Surveys
Market studies