Founded in Lyon in 1969, Adaltys (formerly Adamas) is an independent law firm with offices in several major cities in France. It was also one of the first French law firms to set up in China. With nearly a hundred lawyers, including 24 partners across its offices, the firm is known for its expertise in both business and public law.
After 50 years in business, the firm had reached a turning point. In light of the development of its client base, the broadening of its expertise and the emergence of new needs in the market, it became essential to define its brand platform, rethink its positioning and challenge its offering. It was also the right time to upgrade its name reflecting its new value proposition through a new logo and visual identity.
In order to define the firm’s dynamic future and create an impactful communication strategy, we designed a new brand statement, came up with a new name “Adaltys” and redesigned the firm’s offering.
To make these important elements tangible and accessible, we combined brand strategy and design to produce the Adaltys Brandbook. A truly discursive, commercial and graphic guide, we created this document as a tool that both enhances brand equity and simplifies its integration with teams and customers.
