ADD Associés Rebranding identité visuelle
Founded in 1990, ADD Associés is specialised in probate genealogy and legatees tracking. ADD Associés wished for a complete review of its visual identity in order to ensure its future and pursue its development on the international scale. ADD Associés wanted to strenghten its brand, be easily recognizable by its targets and benefit from a broader and more impactful recognition. The office wanted to embody the profession and distinguish itself from the competition.
Eliott & Markus crafted all communication supports whether it be leaflets, business cards or the website. We chose to retain the red color code while modernizing and fine-tuning the communication materials of the office. The red leaf has been chosen as a symbol of the family tree. The light and refined shape conveys an elegant and reassuring image, symbolizing the activity of the office. We chose to insert a lot of red within the communication materials so as to revitalize the identity of ADD.