Digital Communication Strategy for a Leader in Labor Law

Objectifs

• Positioning Capstan as the leading firm specialized in Labor Law in France.
• Increasing the download rate of the application and traffic to the blog dedicated to Social Legislation news in France.
• Increasing the number of subscribers to the firm’s LinkedIn page with specific targeting.
• Use LinkedIn as a channel to attract new talent to the company.

Solutions

• Optimization of the firm’s social media engagement based on their respective algorithms.
• Implementation of an editorial calendar that promotes the firm, its partners, services,  values that boosts interactions and positioning.
• Use of ambassador accounts to target and acquire new subscribers.
• Use of LinkedIn Jobs advertisements to reinforce the recruitment strategy.

Highlight

• Establishing the firm’s social media as an information channel on social legislation for businesses during the COVID period and implementing an appropriate social ads strategy.

Results

• Top 5 among LinkedIn pages of law firms in France.
• 115% increase in subscribers in 1 year.
• 32% increase in website traffic via social media.