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Lazareff Le Bars

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Lazareff Le Bars

Lazareff Le Bars Rebranding identité visuelle

LAZAREFF LE BARS is a niche international law firm specialised in arbitration and dispute resolution. It was founded in 2009 by Serge Lazareff and Benoit Le Bars.

The firm instructed Eliott & Markus to conduct a review of its discourse in order to clarify its approach and create a differentiating concept. In order to do so, Eliott & Markus focused on the drafting of a storytelling based on the firm’s history and leader. The outcome recalls the french know-how as well as the Parisian elegance through a black and white iconography borrowing codes from the luxury world.

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