Groupe Pertinence was born of the partnership between several entities with complementary expertise. At the crossroads of five service groups – Asset Management, Financing, Helpdesk, Restructuring and Strategy – the Pertinence model combines interprofessional expertise with a high level of technical know-how, offering a cross-disciplinary range of services covering all corporate issues.
Challenge
Groupe Pertinence needed a common identity, a source of consistency. The challenge was to ensure a successful transition from a group of distinct corporate entities to a single umbrella brand sharing the same fundamentals. The new brand identity aims to unite people by creating a strong “group brand”, capable of fostering a sense of belonging and expressing a collective ambition.
Solution
To meet this challenge, we created a brand identity that embodies the Group’s modern vision of the accounting profession, and positions it as a strategic partner for exceptional, high value-added consulting operations.
By adopting this new identity, the Pertinence brand reflects its originality, modernity and exclusivity. This is a new generation of accountants, reinventing the profession to adapt to an increasingly complex environment. The group stands out for its staff with atypical profiles, an elite team offering premium support and advice, and a tailor-made approach to meet clients’ specific needs.
Groupe Pertinence’s new identity highlights the entrepreneurial spirit of its staff and aims to position the firm as the preferred contact for entrepreneurs and business leaders. Pertinence embodies a premium service, unrivaled on the market, while remaining true to the group’s core values: vigilance, intelligence and relevance.
