SANTARELLI Rebranding identité visuelle
Santarelli is one of the most prominent law firms specialised in intellectual property in France. It supports its clients regarding their rights’ protection and harnessing.
Assigned with the task of rebranding the brand’s image, Eliott & Markus suggested to reinforce the firm’s message and clarify the offer so as to better reach its targets. Each clientele type is differenciated from the others through a futurist color code reminiscent of the firm’s specialisation in intellectual property.The quadrilateral shapes symbolise logic and balance and are reproduced on each support. The iconography stems from the technological, research and science fields and strenghtens their signature “IP is your future”. The latter, strong and coherent, reinforces the clients’ identification to the firm. The sections of the website are designed so as to have a meaning for each target and adress their respective needs.