Creative, imaginative and pragmatic, Houssam’s missions are to craft and suggest graphic charters. The latter have to be both original and fit the positioning of the brands counselled.
He conceptualizes expectancies through on/offline visuals and decides of the nature of the image (photography, sketch…), its composition, choses the texts’ typography…
Constantly in relation with the special projects teams, he deepens his client knowledge and integrates it within his artistic approach and his creations.
Its versatility allows him to harness ideas and evolve alongside technological progress. He is also responsible for the animated supports of the agency, notably motion design.
«I grew up in a culture revolving around the image and have always drawn. For me, drawing goes without saying.»