{"id":3214,"date":"2023-06-11T19:05:20","date_gmt":"2023-06-11T19:05:20","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/gestion-relations-presse-cabinet-avocats\/"},"modified":"2023-06-27T14:42:37","modified_gmt":"2023-06-27T14:42:37","slug":"management-of-press-relations-for-an-american-business-law-firm-25-partners-and-70-lawyers","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/management-of-press-relations-for-an-american-business-law-firm-25-partners-and-70-lawyers\/","title":{"rendered":"Management of Press Relations for an American Business Law Firm &#8211; 25 Partners and 70 Lawyers"},"content":{"rendered":"","protected":false},"author":7,"featured_media":3449,"template":"","class_list":["post-3214","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"Cabinet d\u2019avocats d\u2019affaires am\u00e9ricain","expertises":[75],"made_in_e&m_-_focus":"","gallery":[{"image":"","video":"","description":"<h2><strong>Challenge<\/strong><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing and highlighting the firm's recognized expertise through strong partnerships in each practice.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining a constant engagement of the partners, conducive to the realization of quality press opportunities.<\/span><\/li>\r\n<\/ul>"},{"image":"","video":"","description":"<h2>Provided solutions<\/h2>\r\n<span style=\"font-weight: 400;\">Implementation of a medium-term media strategy (4 years), in support of the firm's business development. This strategy included two objectives:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quantitative increase in press coverage across all areas of the firm's expertise.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qualitative increase in press coverage and visibility of all the firm's key expertise in the economic, general and legal press (daily newspapers, news magazines, TV, and radio).<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<b>This strategy involved a preliminary phase, namely:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media training of the firm's \"spokespeople\" lawyers to accurately address the specific expectations of journalists.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of a privileged relationship with these same partners and key journalists in the economic, legal, and sectoral press.<\/span><\/li>\r\n<\/ul>"},{"image":"","video":"","description":"<h2>Highlights<\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management of a crisis situation and implementation of a media action plan to protect the firm's reputation.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization and management of a strategic media plan to support the new partners' arrivals at a sustained pace over several months.<\/span><\/li>\r\n<\/ul>"},{"image":"","video":"","description":"<h2>Achieved results\/outcomes :<\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of press mentions in the French media increased from 155 to 203 in the first year, reaching a total of 248 in 2021 and 425 in 2022.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A large number of partners established trusted relationships with journalists. The firm's reputation in its main activities is perfectly managed.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The firm's corporate news is more dynamic, well-honed, and attracts significant attention from the main legal media.<\/span><\/li>\r\n<\/ul>"},{"image":"","video":"","description":"<h3><span style=\"font-weight: 400;\">\u00ab <i>Turning a major global brand into a must-have in France.<\/i> \u00bb<\/span><\/h3>"}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos r\u00e9f\u00e9rences | Gestion des relations presse d\u2019un cabinet d\u2019avocats | eliott &amp; markus<\/title>\n<meta name=\"description\" content=\"Mise en place d\u2019une strat\u00e9gie m\u00e9dia \u00e0 moyen terme (4 ans), en soutien du business developpment du cabinet. 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