{"id":3215,"date":"2023-05-29T11:42:18","date_gmt":"2023-05-29T11:42:18","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/creation-marketplace-strategie-marque\/"},"modified":"2023-06-27T14:24:09","modified_gmt":"2023-06-27T14:24:09","slug":"the-first-marketplace-for-an-institutional-player-in-restructuring","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/the-first-marketplace-for-an-institutional-player-in-restructuring\/","title":{"rendered":"The first marketplace for an institutional player in restructuring"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The CNAJMJ is the exclusive representative of all court-appointed receivers and agents in France, defending the common interests of its members, their training and the practice of their profession in compliance with professional obligations and ethics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Court-appointed administrators are heavily involved in assisting companies in distress, as well as safeguarding business and employment. They thus play a crucial role in the French economy and in strengthening businesses.<\/p>\n","protected":false},"author":2,"featured_media":2536,"template":"","class_list":["post-3215","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"CNAJMJ","expertises":[74,73,78,67],"made_in_e&m_-_focus":"","gallery":[{"image":433,"video":"","description":""},{"image":"","video":"","description":"<strong>Challenge<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">Our challenge was to devise an effective branding strategy, in line with current marketing and communication standards, which would serve as a basis for the CNAJMJ to reinforce the commitment of its members, and reflect the image of a unifying, responsible brand with a strong positive impact.<\/span>"},{"image":434,"video":"","description":""},{"image":"","video":"","description":"<strong>Solution<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">Our strategic support enabled the CNAJMJ's positioning to emerge: that of an organization working for a useful and responsible transformation of the profession, conducive to the French economy.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We also strengthened its image as an organization offering preventive solutions, with the ability to preempt problems faced by companies of all sizes, whatever their industry.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We also made sure to highlight the CNAJMJ's contribution to the circular economy, through the creation of the Actify brand, an asset sales platform that brings together insolvency administrators and representatives and buyers of assets and businesses. Actify is an international, modern and dynamic name, that symbolizes the qualities of responsiveness and performance that are the characteristics of administrators and court-appointed agents.<\/span>"},{"image":435,"video":"","description":""},{"image":436,"video":"","description":""}],"background_company_website":437,"link_company_website":"https:\/\/www.cnajmj.fr\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos r\u00e9f\u00e9rences | Conception et start\u00e9gie de marque pour une Market Place | eliott &amp; markus<\/title>\n<meta name=\"description\" content=\"Conception d&#039;une strat\u00e9gie de marque efficace pour la market place Actify, qui r\u00e9pond aux standards actuels du marketing et de la communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/en\/reference\/the-first-marketplace-for-an-institutional-player-in-restructuring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos r\u00e9f\u00e9rences | Conception et start\u00e9gie de marque pour une Market Place | eliott &amp; 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