{"id":3216,"date":"2023-05-26T12:16:36","date_gmt":"2023-05-26T12:16:36","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/pertinence-rebranding\/"},"modified":"2023-06-27T15:14:20","modified_gmt":"2023-06-27T15:14:20","slug":"rebranding-a-unifying-brand-for-exceptional-advisors","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/","title":{"rendered":"Rebranding: a unifying brand for exceptional advisors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Groupe Pertinence was born of the partnership between several entities with complementary expertise. At the crossroads of five service groups &#8211; Asset Management, Financing, Helpdesk, Restructuring and Strategy &#8211; the Pertinence model combines interprofessional expertise with a high level of technical know-how, offering a cross-disciplinary range of services covering all corporate issues.<\/p>\n","protected":false},"author":2,"featured_media":2487,"template":"","class_list":["post-3216","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"Groupe Pertinence","expertises":[67,74,77],"made_in_e&m_-_focus":"","gallery":[{"image":424,"video":"","description":""},{"image":"","video":"","description":"<strong>Challenge<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">Groupe Pertinence needed a common identity, a source of consistency. The challenge was to ensure a successful transition from a group of distinct corporate entities to a single umbrella brand sharing the same fundamentals. The new brand identity aims to unite people by creating a strong \"group brand\", capable of fostering a sense of belonging and expressing a collective ambition.<\/span>"},{"image":425,"video":"","description":""},{"image":"","video":"","description":"<strong>Solution <\/strong>\r\n\r\n<span style=\"font-weight: 400;\">To meet this challenge, we created a brand identity that embodies the Group's modern vision of the accounting profession, and positions it as a strategic partner for exceptional, high value-added consulting operations.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">By adopting this new identity, the Pertinence brand reflects its originality, modernity and exclusivity. This is a new generation of accountants, reinventing the profession to adapt to an increasingly complex environment. The group stands out for its staff with atypical profiles, an elite team offering premium support and advice, and a tailor-made approach to meet clients' specific needs.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Groupe Pertinence's new identity highlights the entrepreneurial spirit of its staff and aims to position the firm as the preferred contact for entrepreneurs and business leaders. Pertinence embodies a premium service, unrivaled on the market, while remaining true to the group's core values: vigilance, intelligence and relevance.<\/span>"},{"image":426,"video":"","description":""},{"image":427,"video":"","description":""},{"image":"","video":"","description":""}],"background_company_website":423,"link_company_website":"https:\/\/www.groupe-pertinence.fr\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos r\u00e9f\u00e9rences | Rebranding du Groupe Pertinence | eliott &amp; markus<\/title>\n<meta name=\"description\" content=\"Le Groupe Pertinence avait besoin d\u2019une identit\u00e9 commune, source de coh\u00e9rence. L\u2019enjeu \u00e9tait d\u2019assurer la transition r\u00e9ussie d\u2019un groupe d\u2019entit\u00e9s corporate distinctes vers une seule marque ombrelle partageant les m\u00eames fondamentaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos r\u00e9f\u00e9rences | Rebranding du Groupe Pertinence | eliott &amp; markus\" \/>\n<meta property=\"og:description\" content=\"Le Groupe Pertinence avait besoin d\u2019une identit\u00e9 commune, source de coh\u00e9rence. L\u2019enjeu \u00e9tait d\u2019assurer la transition r\u00e9ussie d\u2019un groupe d\u2019entit\u00e9s corporate distinctes vers une seule marque ombrelle partageant les m\u00eames fondamentaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; markus\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T15:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/05\/Groupe-1362@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"845\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nos r\u00e9f\u00e9rences | Rebranding du Groupe Pertinence | eliott & markus","description":"Le Groupe Pertinence avait besoin d\u2019une identit\u00e9 commune, source de coh\u00e9rence. L\u2019enjeu \u00e9tait d\u2019assurer la transition r\u00e9ussie d\u2019un groupe d\u2019entit\u00e9s corporate distinctes vers une seule marque ombrelle partageant les m\u00eames fondamentaux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/","og_locale":"en_US","og_type":"article","og_title":"Nos r\u00e9f\u00e9rences | Rebranding du Groupe Pertinence | eliott & markus","og_description":"Le Groupe Pertinence avait besoin d\u2019une identit\u00e9 commune, source de coh\u00e9rence. L\u2019enjeu \u00e9tait d\u2019assurer la transition r\u00e9ussie d\u2019un groupe d\u2019entit\u00e9s corporate distinctes vers une seule marque ombrelle partageant les m\u00eames fondamentaux.","og_url":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/","og_site_name":"eliott &amp; markus","article_modified_time":"2023-06-27T15:14:20+00:00","og_image":[{"width":1600,"height":845,"url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/05\/Groupe-1362@2x.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/","url":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/","name":"Nos r\u00e9f\u00e9rences | Rebranding du Groupe Pertinence | eliott & markus","isPartOf":{"@id":"https:\/\/www.eliott-markus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/#primaryimage"},"image":{"@id":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/05\/Groupe-1362@2x.png","datePublished":"2023-05-26T12:16:36+00:00","dateModified":"2023-06-27T15:14:20+00:00","description":"Le Groupe Pertinence avait besoin d\u2019une identit\u00e9 commune, source de coh\u00e9rence. L\u2019enjeu \u00e9tait d\u2019assurer la transition r\u00e9ussie d\u2019un groupe d\u2019entit\u00e9s corporate distinctes vers une seule marque ombrelle partageant les m\u00eames fondamentaux.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-a-unifying-brand-for-exceptional-advisors\/#primaryimage","url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/05\/Groupe-1362@2x.png","contentUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/05\/Groupe-1362@2x.png","width":1600,"height":845},{"@type":"WebSite","@id":"https:\/\/www.eliott-markus.com\/#website","url":"https:\/\/www.eliott-markus.com\/","name":"eliott & markus","description":"","publisher":{"@id":"https:\/\/www.eliott-markus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eliott-markus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eliott-markus.com\/#organization","name":"eliott & markus","url":"https:\/\/www.eliott-markus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eliott-markus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/cropped-em_fav_2-1.png","contentUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/cropped-em_fav_2-1.png","width":512,"height":512,"caption":"eliott & markus"},"image":{"@id":"https:\/\/www.eliott-markus.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference\/3216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/types\/reference"}],"author":[{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference\/3216\/revisions"}],"predecessor-version":[{"id":3257,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference\/3216\/revisions\/3257"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/expertise\/77"},{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/expertise\/74"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/media\/2487"}],"wp:attachment":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/media?parent=3216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}