{"id":3217,"date":"2023-05-24T10:22:50","date_gmt":"2023-05-24T10:22:50","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/refonte-graphique-site-web\/"},"modified":"2023-06-27T15:01:45","modified_gmt":"2023-06-27T15:01:45","slug":"rebranding-and-website-redesign-for-a-real-estate-law-firm","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/rebranding-and-website-redesign-for-a-real-estate-law-firm\/","title":{"rendered":"Rebranding and Website redesign for a real estate law firm"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our primary challenge was to highlight a century-old firm specializing in real estate restoration operations, while distinguishing it from competitors and creating a market-leading image.<\/p>\n","protected":false},"author":11,"featured_media":2488,"template":"","class_list":["post-3217","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"Rivi\u00e8re Avocats Associ\u00e9s","expertises":[74,73,78,77],"made_in_e&m_-_focus":"","gallery":[{"image":350,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">To meet this challenge, we implemented several strategic solutions. First, we created an offer organization that showcases each of the firm\u2019s areas of expertise. This allowed us to present the services offered in a clear and differentiating way.<\/span>"},{"image":352,"video":"","description":""},{"image":351,"video":"","description":""},{"image":348,"video":"","description":""},{"image":349,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">Next, we worked on creating a visual identity in harmony with the firm\u2019s future premises, located in a historical monument in Bordeaux. This approach allowed us to strengthen the firm\u2019s visual identity and create a distinctive and memorable image.<\/span>"},{"image":346,"video":"","description":""},{"image":"","video":353,"description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">Finally, we developed an impactful LinkedIn strategy, using visuals tailored to each of the firm\u2019s areas of expertise. This increased the firm\u2019s visibility on this key professional platform.<\/span>"},{"image":345,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">Among the highlights of our collaboration, we took the firm\u2019s existing logo and created a special version, called the \u201cclub logo,\u201d intended for use at sports-related events. This initiative strengthened the firm\u2019s brand identity and created a positive association with dynamic events.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Additionally, we introduced horizontal scrolling in the design of the firm\u2019s website, which imparted a unique and original character. This feature captured the attention of visitors and made the user experience more immersive.<\/span>"},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">Thanks to these actions, the firm successfully developed a strong and distinctive brand identity in the market. Its offerings were effectively highlighted, which significantly increased its visibility, especially for the new area of expertise. Thus, the firm reinforced its leadership position and picked up potential clients\u2019 attention.<\/span>"},{"image":"","video":"","description":""}],"background_company_website":347,"link_company_website":"https:\/\/riviereavocats.com\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos r\u00e9f\u00e9rences | Rebranding et refonte de site web | eliott &amp; markus<\/title>\n<meta name=\"description\" content=\"Tout d\u2019abord, nous avons cr\u00e9\u00e9 une matrice de l\u2019offre qui met en avant chaque p\u00f4le d\u2019expertise du cabinet. 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