{"id":3729,"date":"2023-06-11T20:46:39","date_gmt":"2023-06-11T20:46:39","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/start-you-up\/"},"modified":"2023-08-25T14:14:02","modified_gmt":"2023-08-25T14:14:02","slug":"start-you-up","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/start-you-up\/","title":{"rendered":"Start you up or how a law firm adopts an umbrella brand"},"content":{"rendered":"\n<p><strong><strong>A leading law firm wanted to position itself within start-ups and scale-ups, a brand new entrepreneurial segment To meet this objective, they decided to create an umbrella brand* separate from their main brand, specifically focused on this fast-growing market segment. The new brand, called Start You Up, aimed to offer specialist legal services tailored to the needs of start-ups and scale-ups.<\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":7,"featured_media":3506,"template":"","class_list":["post-3729","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start you up or how a law firm adopts an umbrella brand - eliott &amp; markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/en\/reference\/start-you-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start you up or how a law firm adopts an umbrella brand - eliott &amp; markus\" \/>\n<meta property=\"og:description\" content=\"A leading law firm wanted to position itself within start-ups and scale-ups, a brand new entrepreneurial segment To meet this objective, they decided to create an umbrella brand* separate from their main brand, specifically focused on this fast-growing market segment. 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