{"id":3757,"date":"2023-06-11T20:26:16","date_gmt":"2023-06-11T20:26:16","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/834\/"},"modified":"2023-08-25T15:31:06","modified_gmt":"2023-08-25T15:31:06","slug":"branding-and-development-strategy-for-pan-african-law-firm-adna","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/branding-and-development-strategy-for-pan-african-law-firm-adna\/","title":{"rendered":"Branding and development strategy for pan-African law firm ADNA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ADNA has successfully met a number of challenges to position itself as a leading law firm in French-speaking Africa and the OHADA region. Our objective was to develop a bold branding and growth strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":7,"featured_media":3464,"template":"","class_list":["post-3757","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"ADNA Law Firm ","expertises":[78,74,77],"made_in_e&m_-_focus":"","gallery":[{"image":3392,"video":"","description":""},{"image":"","video":"","description":"To achieve these objectives, we have put in place a strong three-speed launch strategy: local, regional and international. We have rolled out business development initiatives to expand and energise the network of specifiers, while articulating a clear value proposition and a differentiating offering.\r\n"},{"image":3396,"video":"","description":""},{"image":"","video":"","description":"To optimise our presence in the market, we have created visibility on social media by communicating regularly, and have also improved our visibility in international rankings.\r\n\r\nOne of the highlight was organizing an international event in francophone Africa.\r\n"},{"image":3388,"video":"","description":""},{"image":3398,"video":"","description":""},{"image":"","video":"","description":"The results were significant. We benefited from a strong digital visibility and progressed in international rankings and directories.\r\n\r\n&nbsp;"},{"image":3390,"video":"","description":""},{"image":3394,"video":"","description":""}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding and development strategy for pan-African law firm ADNA - eliott &amp; markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/en\/reference\/branding-and-development-strategy-for-pan-african-law-firm-adna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding and development strategy for pan-African law firm ADNA - eliott &amp; markus\" \/>\n<meta property=\"og:description\" content=\"ADNA has successfully met a number of challenges to position itself as a leading law firm in French-speaking Africa and the OHADA region. Our objective was to develop a bold branding and growth strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/en\/reference\/branding-and-development-strategy-for-pan-african-law-firm-adna\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; markus\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-25T15:31:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/Adna_Territoire-copie_Page_35@2x-min@2x-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2392\" \/>\n\t<meta property=\"og:image:height\" content=\"1264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding and development strategy for pan-African law firm ADNA - eliott &amp; markus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eliott-markus.com\/en\/reference\/branding-and-development-strategy-for-pan-african-law-firm-adna\/","og_locale":"en_US","og_type":"article","og_title":"Branding and development strategy for pan-African law firm ADNA - eliott &amp; markus","og_description":"ADNA has successfully met a number of challenges to position itself as a leading law firm in French-speaking Africa and the OHADA region. 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