{"id":4017,"date":"2023-06-11T21:45:32","date_gmt":"2023-06-11T21:45:32","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/diversification-des-formats-editoriaux\/"},"modified":"2023-08-28T17:06:18","modified_gmt":"2023-08-28T17:06:18","slug":"diversification-des-formats-editoriaux","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/diversification-des-formats-editoriaux\/","title":{"rendered":"Legal leadership and thought leadership in the digital age"},"content":{"rendered":"\n

Capstan Avocats sought advise from Eliott & Markus in relation to its expertise to strengthen its leadership, gain recognition as a true opinion leader and unite its team around new initiatives.<\/strong><\/strong><\/p>\n\n\n\n

Strategies implemented:<\/strong><\/p>\n\n\n\n

    \n
  1. Capstan TV<\/strong> : A pioneering innovation, the first Web TV dedicated to a law firm in France has been launched. This visual platform has made legal knowledge accessible, reinforcing Capstan’s recognised expertise.<\/li>\n\n\n\n
  2. Le Fil Capstan<\/strong> : To go beyond traditional formats, we launched a dynamic webzine. This initiative has broadened Capstan’s reach, reinforcing its digital presence.<\/li>\n\n\n\n
  3. Viral Content Strategy :<\/strong> The digital age demands concision. We therefore designed viral infographics that bridged the gap between legal complexity and visual simplicity, propelling Capstan onto the social networking scene.<\/li>\n\n\n\n
  4. Capstan News” application :<\/strong> In response to changing information consumption habits, a dedicated mobile application was launched, offering immediate access to Capstan’s expertise.<\/li>\n\n\n\n
  5. White Paper :<\/strong> Taking a proactive approach, we orchestrated the creation of the “Manifesto for Employment”, reinforcing Capstan’s role as a committed player in the employment debate.<\/li>\n<\/ol>\n\n\n\n

    Outcome : <\/strong><\/p>\n\n\n\n

    The impact of these initiatives was not long in coming. Capstan TV was awarded the Prix Op\u00e9ra for “Best Web Communication”. The firm’s web referencing has improved significantly, and it is now the most followed law firm in France on social media. The business press refers to it as “the law firm of the 21st century”, confirming its position as an innovative leader.<\/p>\n\n\n\n

    By accompanying Capstan on this journey, we have demonstrated the power of adaptive and forward-thinking communication, solidifying Capstan’s place as a leader in today’s legal landscape.<\/p>\n\n\n\n

    Through these initiatives, Capstan has achieved significant results, including :<\/p>\n\n\n\n