{"id":4026,"date":"2023-08-15T02:20:42","date_gmt":"2023-08-15T02:20:42","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/implantation-desk-parisien-alixparnetrs\/"},"modified":"2023-08-28T17:01:11","modified_gmt":"2023-08-28T17:01:11","slug":"implantation-desk-parisien-alixparnetrs","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/implantation-desk-parisien-alixparnetrs\/","title":{"rendered":"Media relations management for Alixpartners"},"content":{"rendered":"","protected":false},"author":2,"featured_media":3551,"template":"","class_list":["post-4026","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"AlixParnetrs","expertises":[75],"made_in_e&m_-_focus":"","gallery":[{"image":"","video":"","description":"<h2><b>Context<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">A world leader in restructuring, AlixPartners is recognised for its services in performance management, corporate restructuring and strategy consulting. It has often been called upon to advise in business recovery and urgent transformations situations.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We have been asked to promote the arrival of this world leader on the French market.<\/span>"},{"image":"","video":"","description":"<h2><b>Challenge<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">While AlixPartners is a consultancy firm\u00a0 known for its expertise in restructuring and recovery, it also offers a wide range of turnaround and performance services.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Our press relations strategy focused on an educational approach to the media, emphasising the \"performance\" aspect rather than the \"crisis management\/bankruptcy\" aspect.<\/span>"},{"image":"","video":"","description":"<h2><b>Solutions obtained<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Since our team established quality relationships with specialist legal and financial media, we were able to gather them easily. In addition, our team worked cautiously to develop press relations in sector-specific media, targeting the brand's key sectors (such as automotive) as well as partners' areas of expertise (aerospace, luxury goods, defence, etc.).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The highlight of our collaboration was the media coverage on the studies and the se up of an annual conference on restructuring in France.<\/span>"},{"image":"","video":"","description":"<h2><b>Outcome<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">The success was down to the implementation of a thorough press relations strategy and a global approach to influence.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Not only did the firm gain instant visibility with key players, it also confirmed its reputation as a trusted expert throughout France.<\/span>"}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos r\u00e9f\u00e9rences | Strat\u00e9gie d\u2019influence pour un cabinet d&#039;avocats | eliott &amp; 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