{"id":4058,"date":"2023-06-11T20:33:50","date_gmt":"2023-06-11T20:33:50","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/un-cabinet-davocats-innovant-au-dela-du-droit-de-linnovation\/"},"modified":"2023-08-28T18:02:26","modified_gmt":"2023-08-28T18:02:26","slug":"un-cabinet-davocats-innovant-au-dela-du-droit-de-linnovation","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/un-cabinet-davocats-innovant-au-dela-du-droit-de-linnovation\/","title":{"rendered":"Parallel & Third: Forecasting the Legal Future of the Digital Age"},"content":{"rendered":"\n

Context<\/strong><\/strong> :<\/strong><\/p>\n\n\n\n

At the dawn of its creation, Parallel avocats identified a specific and complex niche to master: the law of digital platforms. In a legal landscape constantly shaken by innovation, the firm wanted to distinguish itself by its unrivalled expertise.<\/p>\n\n\n\n

Communications positioning :<\/strong><\/strong><\/p>\n\n\n\n

Mastering the future today” captures the very essence of the firm’s vision: anticipating the legal challenges of tomorrow while acting with expertise today.<\/p>\n\n\n\n

Challenge :<\/strong><\/p>\n\n\n\n

As well as recognising and elevating the specialism of digital platform law, the firm’s ambition was to create a powerful tool for its business development, while positioning itself as the undisputed leader in its field.<\/p>\n\n\n\n

Editorial strategy :<\/strong><\/p>\n\n\n\n

In response to these challenges, \u201cThird\u201d, Parallel Avocats’ bi-annual magazine, was developed. But it didn’t stop there. A ‘Forward-looking video’ was launched, offering a fast-paced, visionary format that was destined to go viral. This content formed the basis of an innovative editorial platform, laying the foundations for a new leading brand focused on the digital economy.<\/p>\n\n\n\n

Outcome<\/strong><\/strong> :<\/strong><\/p>\n\n\n\n