{"id":4062,"date":"2023-06-11T20:22:20","date_gmt":"2023-06-11T20:22:20","guid":{"rendered":"https:\/\/www.eliott-markus.com\/reference\/un-programme-pour-lentreprenariat-marketing-et-identite\/"},"modified":"2023-08-28T17:54:22","modified_gmt":"2023-08-28T17:54:22","slug":"un-programme-pour-lentreprenariat-marketing-et-identite","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/un-programme-pour-lentreprenariat-marketing-et-identite\/","title":{"rendered":"PEPITE, a programme for entrepreneurship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">eliott &amp; markus successfully rose to the challenge of helping the government of C\u00f4te d&#8217;Ivoire to communicate its business support programme, entitled &#8220;Pepite&#8221;. Our objective was to create an offer and a visual identity in harmony with the Ivorian flag, while attracting the attention of the young target group of entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":7,"featured_media":3413,"template":"","class_list":["post-4062","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"Cote d'Ivoire","expertises":[78,74,77],"made_in_e&m_-_focus":"","gallery":[{"image":3422,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">To achieve these objectives, we developed a landing page that presents the details and benefits of the Pepite programme in a clear and convincing way.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">At the same time, we set up a tool to collect data from companies applying for the programme, making it easier for them to register and take part.<\/span>"},{"image":3414,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">Highlights of the project included coordinating strategic meetings with Attali Associates, where we worked together to define the most relevant communication angles. In addition, we had the opportunity to present the web design to a number of government bodies, including members of the government, to gain their support and buy-in.<\/span>"},{"image":3410,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">The results have been significant. The Ivorian government successfully reached its target audience, in particular start-ups and innovative companies. The communication was rolled out on the government's social media, using an innovative and modern visual territory that perfectly captivated the young target group of entrepreneurs.<\/span>"},{"image":3426,"video":"","description":""},{"image":"","video":"","description":"<span style=\"font-weight: 400;\">This project has made it possible to effectively reach the target group of young entrepreneurs through a dynamic programme, offering support and growth opportunities to Ivorian businesses. The visual identity, in harmony with the Ivorian flag, reinforced the legitimacy and appeal of the Pepite programme, demonstrating the government's commitment to the country's economic development.<\/span>"}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PEPITE, a programme for entrepreneurship - eliott &amp; markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/en\/reference\/un-programme-pour-lentreprenariat-marketing-et-identite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PEPITE, a programme for entrepreneurship - eliott &amp; markus\" \/>\n<meta property=\"og:description\" content=\"eliott &amp; markus successfully rose to the challenge of helping the government of C\u00f4te d&#8217;Ivoire to communicate its business support programme, entitled &#8220;Pepite&#8221;. Our objective was to create an offer and a visual identity in harmony with the Ivorian flag, while attracting the attention of the young target group of entrepreneurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/en\/reference\/un-programme-pour-lentreprenariat-marketing-et-identite\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; markus\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T17:54:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/Presentation_Pepite_051121_Page_09-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5334\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PEPITE, a programme for entrepreneurship - eliott &amp; markus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eliott-markus.com\/en\/reference\/un-programme-pour-lentreprenariat-marketing-et-identite\/","og_locale":"en_US","og_type":"article","og_title":"PEPITE, a programme for entrepreneurship - eliott &amp; markus","og_description":"eliott &amp; markus successfully rose to the challenge of helping the government of C\u00f4te d&#8217;Ivoire to communicate its business support programme, entitled &#8220;Pepite&#8221;. 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