{"id":5679,"date":"2023-11-28T10:31:52","date_gmt":"2023-11-28T10:31:52","guid":{"rendered":"https:\/\/www.eliott-markus.com\/?post_type=reference&#038;p=5679"},"modified":"2026-05-31T07:53:48","modified_gmt":"2026-05-31T07:53:48","slug":"strategie-influence-presse-iba","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/strategie-influence-presse-iba\/","title":{"rendered":"Gestion des relations m\u00e9dias de l\u2019International Bar Association"},"content":{"rendered":"","protected":false},"author":8,"featured_media":5702,"template":"","class_list":["post-5679","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"International Bar Association","expertises":[75],"made_in_e&m_-_focus":"","gallery":[{"image":"","video":"","description":"<h2>Contexte<\/h2>\r\n<strong>L\u2019international Bar Association (IBA)est la principale organisation des praticiens du droit \u00e0 l\u2019international. <\/strong>\r\nFond\u00e9e en 1947, elle est n\u00e9e de la conviction qu'une organisation pourrait contribuer \u00e0 la stabilit\u00e9 mondiale et \u00e0 la paix par l'administration de la justice.\r\n\r\nChaque ann\u00e9e, l'IBA organise sa conf\u00e9rence annuelle, r\u00e9unissant plus de 6 000 professionnels du droit dans une ville diff\u00e9rente, afin de discuter de th\u00e8mes majeurs.\r\n\r\nL\u2019international Bar Association a confi\u00e9 \u00e0 l\u2019\u00e9quipe Influence d\u2019Eliott &amp; Markus la gestion de ses relations presse \u00e0 l\u2019occasion de la tenue de sa 75<sup>\u00e8me <\/sup>\u00e9dition \u00e0 Paris."},{"image":"","video":"","description":"<h2><strong>Challenge<\/strong><\/h2>\r\nFaire la promotion du secteur juridique et de l'association aupr\u00e8s des m\u00e9dias juridiques, \u00e9conomiques et g\u00e9n\u00e9ralistes fran\u00e7ais et europ\u00e9ens."},{"image":"","video":"","description":"<h2><strong>Solutions apport\u00e9es<\/strong><\/h2>\r\n<ul>\r\n\r\n- Organisation de la strat\u00e9gie de communication de l\u2019association \r\n\r\n- Storytelling des 5 th\u00e9matiques cl\u00e9s de la IBA.\r\n\r\n- Liaisons sur place avec les journalistes fran\u00e7ais et internationaux \r\n\r\n- Accompagnement de la Pr\u00e9sidente dans ses prises de paroles aupr\u00e8s des m\u00e9dias qui sollicitaient des interviews\r\n\r\n- Envoi d\u2019un \u00ab digest \u00bb aupr\u00e8s de la presse compilant les temps forts de l\u2019\u00e9v\u00e8nement accompagn\u00e9 d\u2019un communiqu\u00e9 de presse \u00ab After Event \u00bb\r\n\r\n"},{"image":"","video":"","description":"<li>Gestion d\u2019une exclusivit\u00e9 presse avec un grand m\u00e9dia \u00e9conomique et g\u00e9n\u00e9raliste (Les Echos)<\/li>\r\n <li>Une couverture m\u00e9diatiques optimale suite \u00e0 l\u2019envoi du communiqu\u00e9 de presse<\/li>\r\n <li>Une large couverture m\u00e9diatique des diff\u00e9rentes tables rondes et temps forts pendant l\u2019\u00e9v\u00e8nement<\/li>\r\n"}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos r\u00e9f\u00e9rences | Strat\u00e9gie d\u2019influence pour l&#039;IBA | eliott &amp; 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