{"id":6351,"date":"2026-06-22T18:03:33","date_gmt":"2026-06-22T18:03:33","guid":{"rendered":"https:\/\/www.eliott-markus.com\/?post_type=reference&#038;p=6351"},"modified":"2026-06-22T18:05:01","modified_gmt":"2026-06-22T18:05:01","slug":"umih-formation","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/umih-formation\/","title":{"rendered":"UMIH Formation devient AKTIVEO Formation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":19,"featured_media":6668,"template":"","class_list":["post-6351","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"UMIH Formation","expertises":[74],"made_in_e&m_-_focus":["716"],"gallery":[{"image":"","video":"","description":"<h3><strong>R\u00e9inventer l\u2019image du premier organisme de formation de l\u2019h\u00f4tellerie-restauration en un temps record<\/strong><\/h3>"},{"image":6670,"video":"","description":""},{"image":"","video":"","description":"<!-- wp:paragraph -->\r\n\r\n<strong>L\u2019enjeu du client<\/strong>\r\n\r\nUMIH Formation souhaitait moderniser son image et renforcer son attractivit\u00e9 aupr\u00e8s des professionnels de l\u2019h\u00f4tellerie-restauration. L\u2019organisation devait disposer d\u2019une identit\u00e9 plus contemporaine, plus visible et mieux adapt\u00e9e aux usages digitaux, tout en conservant sa l\u00e9gitimit\u00e9 historique au sein de l\u2019\u00e9cosyst\u00e8me UMIH.\r\n\r\nLe d\u00e9fi \u00e9tait d\u2019autant plus important que le projet devait \u00eatre men\u00e9 dans un calendrier particuli\u00e8rement contraint.\r\n\r\n<!-- \/wp:paragraph -->"},{"image":6672,"video":"","description":""},{"image":"","video":"","description":"<!-- wp:paragraph -->\r\n\r\n<strong>La r\u00e9ponse apport\u00e9e<\/strong>\r\n\r\n<!-- \/wp:paragraph --> <!-- wp:paragraph -->\r\n\r\nEn moins d\u2019un mois, Eliott &amp; Markus a pilot\u00e9 :\r\n\r\n<!-- \/wp:paragraph --> <!-- wp:paragraph -->\r\n<ul>\r\n \t<li>La red\u00e9finition du territoire de marque.<!-- \/wp:paragraph --> <!-- wp:paragraph --><\/li>\r\n \t<li>La cr\u00e9ation d\u2019une nouvelle identit\u00e9 visuelle.<\/li>\r\n \t<li>La conception d\u2019un territoire graphique coh\u00e9rent sur l\u2019ensemble des supports.<!-- \/wp:paragraph --> <!-- wp:paragraph --><\/li>\r\n \t<li>L\u2019adaptation des outils de communication print et digitaux.<\/li>\r\n<\/ul>\r\n<!-- \/wp:paragraph --> <!-- wp:paragraph -->\r\n\r\nL\u2019ambition \u00e9tait de faire \u00e9voluer l\u2019image de l\u2019organisme tout en renfor\u00e7ant la perception de qualit\u00e9, de proximit\u00e9 et d\u2019expertise qui fait sa r\u00e9putation.\r\n\r\n<!-- \/wp:paragraph -->"},{"image":6674,"video":"","description":""},{"image":"","video":"","description":"<!-- wp:paragraph -->\r\n\r\n<strong>Le r\u00e9sultat<\/strong>\r\n\r\nUMIH Formation a b\u00e9n\u00e9fici\u00e9 d\u2019une refonte compl\u00e8te de son identit\u00e9 dans des d\u00e9lais particuli\u00e8rement courts. Cette nouvelle image a permis de moderniser la perception de la marque, d\u2019am\u00e9liorer sa visibilit\u00e9 et de renforcer la coh\u00e9rence de l\u2019ensemble de ses supports de communication.\r\n\r\n<!-- \/wp:paragraph --> <!-- wp:paragraph -->\r\n\r\nUne d\u00e9monstration de la capacit\u00e9 d\u2019Eliott &amp; Markus \u00e0 mobiliser rapidement ses \u00e9quipes cr\u00e9atives et strat\u00e9giques pour accompagner des projets de transformation \u00e0 fort enjeu et \u00e0 forte contrainte de calendrier.\r\n\r\n<!-- \/wp:paragraph -->"}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UMIH Formation devient AKTIVEO Formation - eliott &amp; markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/reference\/umih-formation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMIH Formation devient AKTIVEO Formation - eliott &amp; 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