{"id":6387,"date":"2026-06-15T17:43:21","date_gmt":"2026-06-15T17:43:21","guid":{"rendered":"https:\/\/www.eliott-markus.com\/?post_type=reference&p=6387"},"modified":"2026-06-15T17:47:23","modified_gmt":"2026-06-15T17:47:23","slug":"inlo-avocats-structurer-developper-valoriser","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/inlo-avocats-structurer-developper-valoriser\/","title":{"rendered":"Inlo Avocats : structurer, d\u00e9velopper, valoriser"},"content":{"rendered":"\n

CONTEXTE<\/h3>\n\n\n\n

Dans un march\u00e9 juridique o\u00f9 les cabinets communiquent encore majoritairement par expertises, Inlo souhaitait affirmer une vision diff\u00e9rente du conseil : plus transversale, plus accessible et davantage centr\u00e9e sur les enjeux globaux de l’entreprise.<\/p>\n\n\n\n

L’ambition \u00e9tait de faire \u00e9voluer la perception du cabinet afin de refl\u00e9ter la r\u00e9alit\u00e9 de son accompagnement : un partenaire capable d’intervenir sur l’ensemble des probl\u00e9matiques juridiques rencontr\u00e9es par les dirigeants et les organisations, avec une approche r\u00e9solument orient\u00e9e solutions.<\/p>\n\n\n\n

Cette transformation n\u00e9cessitait une refonte compl\u00e8te du positionnement, de l’identit\u00e9 de marque et de l’\u00e9cosyst\u00e8me digital afin de traduire cette promesse de conseil juridique \u00e0 360\u00b0.<\/p>\n","protected":false},"author":14,"featured_media":6535,"template":"","class_list":["post-6387","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nInlo Avocats : structurer, d\u00e9velopper, valoriser - eliott & markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inlo Avocats : structurer, d\u00e9velopper, valoriser - eliott & markus\" \/>\n<meta property=\"og:description\" content=\"CONTEXTE Dans un march\u00e9 juridique o\u00f9 les cabinets communiquent encore majoritairement par expertises, Inlo souhaitait affirmer une vision diff\u00e9rente du conseil : plus transversale, plus accessible et davantage centr\u00e9e sur les enjeux globaux de l’entreprise. L’ambition \u00e9tait de faire \u00e9voluer la perception du cabinet afin de refl\u00e9ter la r\u00e9alit\u00e9 de son accompagnement : un partenaire […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott & markus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T17:47:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2026\/06\/2-6-1024x656.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inlo Avocats : structurer, d\u00e9velopper, valoriser - eliott & markus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/","og_locale":"en_US","og_type":"article","og_title":"Inlo Avocats : structurer, d\u00e9velopper, valoriser - eliott & markus","og_description":"CONTEXTE Dans un march\u00e9 juridique o\u00f9 les cabinets communiquent encore majoritairement par expertises, Inlo souhaitait affirmer une vision diff\u00e9rente du conseil : plus transversale, plus accessible et davantage centr\u00e9e sur les enjeux globaux de l’entreprise. L’ambition \u00e9tait de faire \u00e9voluer la perception du cabinet afin de refl\u00e9ter la r\u00e9alit\u00e9 de son accompagnement : un partenaire […]","og_url":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/","og_site_name":"eliott & markus","article_modified_time":"2026-06-15T17:47:23+00:00","og_image":[{"width":1024,"height":656,"url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2026\/06\/2-6-1024x656.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/","url":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/","name":"Inlo Avocats : structurer, d\u00e9velopper, valoriser - eliott & markus","isPartOf":{"@id":"https:\/\/www.eliott-markus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/#primaryimage"},"image":{"@id":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2026\/06\/2-6.png","datePublished":"2026-06-15T17:43:21+00:00","dateModified":"2026-06-15T17:47:23+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eliott-markus.com\/reference\/inlo-avocats-structurer-developper-valoriser\/#primaryimage","url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2026\/06\/2-6.png","contentUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2026\/06\/2-6.png","width":2394,"height":1534},{"@type":"WebSite","@id":"https:\/\/www.eliott-markus.com\/#website","url":"https:\/\/www.eliott-markus.com\/","name":"eliott & markus","description":"","publisher":{"@id":"https:\/\/www.eliott-markus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eliott-markus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eliott-markus.com\/#organization","name":"eliott & markus","url":"https:\/\/www.eliott-markus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eliott-markus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/cropped-em_fav_2-1.png","contentUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/cropped-em_fav_2-1.png","width":512,"height":512,"caption":"eliott & markus"},"image":{"@id":"https:\/\/www.eliott-markus.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference\/6387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/types\/reference"}],"author":[{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":4,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference\/6387\/revisions"}],"predecessor-version":[{"id":6539,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/reference\/6387\/revisions\/6539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/media\/6535"}],"wp:attachment":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/media?parent=6387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}