{"id":890,"date":"2023-06-11T21:55:26","date_gmt":"2023-06-11T21:55:26","guid":{"rendered":"https:\/\/em-corporate.eliott-markus.cloud\/?post_type=reference&#038;p=890"},"modified":"2023-08-31T15:05:45","modified_gmt":"2023-08-31T15:05:45","slug":"branding-et-communication-interne-pour-vaughan-avocats","status":"publish","type":"reference","link":"https:\/\/www.eliott-markus.com\/en\/reference\/branding-et-communication-interne-pour-vaughan-avocats\/","title":{"rendered":"Branding et communication interne pour Vaughan Avocats"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vaughan, marque juridique historique du march\u00e9 juridique, a fait appel \u00e0 notre agence pour moderniser son image de marque tout en restant fid\u00e8le \u00e0 son ADN et sa posture de conseil. Notre objectif \u00e9tait de cr\u00e9er un positionnement de communication fort et coh\u00e9rent avec la marque, utilisant la devise \u00ab&nbsp;Unlock the full potential&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":7,"featured_media":4243,"template":"","class_list":["post-890","reference","type-reference","status-publish","has-post-thumbnail","hentry"],"acf":{"private":false,"company_name":"Vaughan Avocats","expertises":[74,73],"made_in_e&m_-_focus":"","gallery":[{"image":4241,"video":"","description":""},{"image":"","video":"","description":"Pour atteindre ces objectifs, nous avons mis en place les solutions suivantes :\r\n\r\nAffiches internes : Nous avons cr\u00e9\u00e9 des affiches internes pour toutes les implantations de Vaughan. Ces affiches mettaient en avant le nouveau positionnement de la marque et \u00e9taient affich\u00e9es dans tous les bureaux du cabinet, renfor\u00e7ant ainsi la coh\u00e9sion et la compr\u00e9hension de la nouvelle identit\u00e9 de Vaughan."},{"image":4237,"video":"","description":""},{"image":"","video":"","description":"Brandbook et kit collaborateur : Nous avons \u00e9labor\u00e9 un \u00ab\u00a0brandbook\u00a0\u00bb contenant tous les \u00e9l\u00e9ments cl\u00e9s de la marque, tels que le logo, le positionnement et les valeurs. Il \u00e9tait accompagn\u00e9 du \u00ab\u00a0Vaughan Kit\u00a0\u00bb remis \u00e0 chaque collaborateur, comprenant des outils de communication personnalis\u00e9s pour renforcer l\u2019adh\u00e9sion \u00e0 la nouvelle identit\u00e9 de la marque.\r\n\r\nLivre de la marque : Nous avons cr\u00e9\u00e9 un livre interne qui reprenait les \u00e9l\u00e9ments phares de la marque, offrant ainsi un v\u00e9hicule de partage et de r\u00e9f\u00e9rence au sein de l\u2019\u00e9quipe Vaughan. Ce livre permettait aux collaborateurs de comprendre et d\u2019assimiler rapidement l\u2019image de marque de Vaughan, favorisant ainsi une communication interne r\u00e9ussie."},{"image":4239,"video":"","description":""},{"image":"","video":"","description":"Gr\u00e2ce \u00e0 ces initiatives strat\u00e9giques, Vaughan a pu moderniser sa marque historique avec succ\u00e8s :\r\n\r\nUne communication interne r\u00e9ussie gr\u00e2ce \u00e0 l'impl\u00e9mentation des affiches internes et du Vaughan's Tour, permettant \u00e0 tous les collaborateurs de Vaughan de comprendre et d'adh\u00e9rer \u00e0 la nouvelle identit\u00e9 de la marque.\r\n\r\nUne image de marque assimil\u00e9e imm\u00e9diatement par l'ensemble des associ\u00e9s et des territoires de Vaughan, y compris Paris, les r\u00e9gions et l'Afrique.\r\n\r\nNous sommes fiers d'avoir accompagn\u00e9 Vaughan dans la modernisation de sa marque historique, en cr\u00e9ant une communication interne r\u00e9ussie et en renfor\u00e7ant son image de marque dans l'ensemble de ses territoires."}],"background_company_website":"","link_company_website":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding et communication interne pour Vaughan Avocats - eliott &amp; markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/reference\/branding-et-communication-interne-pour-vaughan-avocats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding et communication interne pour Vaughan Avocats - eliott &amp; markus\" \/>\n<meta property=\"og:description\" content=\"Vaughan, marque juridique historique du march\u00e9 juridique, a fait appel \u00e0 notre agence pour moderniser son image de marque tout en restant fid\u00e8le \u00e0 son ADN et sa posture de conseil. Notre objectif \u00e9tait de cr\u00e9er un positionnement de communication fort et coh\u00e9rent avec la marque, utilisant la devise \u00ab&nbsp;Unlock the full potential&nbsp;\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/reference\/branding-et-communication-interne-pour-vaughan-avocats\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; markus\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T15:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/Groupe-1892@2x-min-1024x541.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding et communication interne pour Vaughan Avocats - eliott &amp; markus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eliott-markus.com\/reference\/branding-et-communication-interne-pour-vaughan-avocats\/","og_locale":"en_US","og_type":"article","og_title":"Branding et communication interne pour Vaughan Avocats - eliott &amp; markus","og_description":"Vaughan, marque juridique historique du march\u00e9 juridique, a fait appel \u00e0 notre agence pour moderniser son image de marque tout en restant fid\u00e8le \u00e0 son ADN et sa posture de conseil. 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