{"id":1775,"date":"2019-06-11T21:52:00","date_gmt":"2019-06-11T21:52:00","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/rp-emotion-dans-relations-medias\/"},"modified":"2023-11-13T14:23:47","modified_gmt":"2023-11-13T14:23:47","slug":"rp-emotion-dans-relations-medias","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/rp-emotion-dans-relations-medias\/","title":{"rendered":"ALLO M\u00c9DIAS BOBO Chapitre 2\u00a0: Emotionless RP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Temps de lecture : 2&#8243;00<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aujourd\u2019hui, et comme nous l\u2019avions \u00e9nonc\u00e9 dans le <a href=\"https:\/\/www.eliott-markus.com\/wilo\/utilisation-des-reseaux-sociaux-dans-les-rp\/\">Chapitre I, les relations m\u00e9dias<\/a> ont v\u00e9ritablement \u00e9volu\u00e9 avec l\u2019av\u00e8nement du digital et de ses nombreux autres canaux (r\u00e9seaux sociaux, blogs, podcast etc.).<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les journalistes n\u2019ont d\u00e9sormais plus l\u2019apanage de l\u2019information m\u00e9diatique brute, chaque personne peut devenir son \u00ab\u00a0propre m\u00e9dia\u00a0\u00bb et cr\u00e9er un v\u00e9ritable terrain d\u2019influence qui lui ressemble. Cette transformation digitale remet l\u2019humain et ses affinit\u00e9s au centre de l\u2019attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A fleur de peau<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9motion repr\u00e9sente ainsi un levier fondamental dans la r\u00e9ussite et la mise en place d\u2019une strat\u00e9gie en relation m\u00e9dias et d\u2019une mani\u00e8re plus g\u00e9n\u00e9rale dans sa communication. Les entreprises qui suscitent des \u00e9motions fortes et positives sont avant tout celles qui maitrisent leurs messages. Par des \u00e9l\u00e9ments de langage forts, elles r\u00e9ussissent \u00e0 cr\u00e9er un lien entre leur message et la cible m\u00e9diatique souhait\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la communication, il y a toujours une part d\u2019\u00e9motion. Notre cerveau capte les images, les mots et fait le plus souvent appel \u00e0 notre m\u00e9moire \u00e9motionnelle pour les interpr\u00e9ter. On ne peut donc pas pr\u00e9tendre que mettre de l\u2019\u00e9motion dans la communication pour am\u00e9liorer son efficacit\u00e9 soit une nouveaut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche s\u2019accorde \u00e9galement avec les relations m\u00e9dias. Imaginez si chaque consultant en relations m\u00e9dias prenait le temps d\u2019\u00e9valuer chaque journaliste de sa base sous l\u2019angle du ressenti \u00e9motionnel (par exemple ajouter des caract\u00e9ristiques qui d\u00e9passent la simple expertise). Nous pourrions ainsi \u00eatre bien plus efficace \u00e0 la fois dans la r\u00e9daction des outils ou propositions d\u2019expert que dans le ciblage des messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c9mouvoir pour se distinguer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9motion au c\u0153ur des relations m\u00e9dias repose avant tout sur des contenus diff\u00e9renciants et innovants \u00e0 destination des journalistes. N\u2019ayez pas peur de donner votre opinion, de cr\u00e9er ou lancer des d\u00e9bats via la r\u00e9daction de tribune, article d\u2019opinion en rebondissant sur l\u2019actualit\u00e9 chaude du moment. Utilisez quelques exemples ou anecdotes afin de cr\u00e9dibiliser votre discours et le rendre encore plus vivant et s\u00e9curisant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permettra d\u2019apporter de l\u2019\u00e9motion \u00e0 un propos, qui, parfois est tr\u00e8s technique ou sp\u00e9cifique au secteur des affaires. Inscrivez-vous dans des th\u00e9matiques du quotidien et rendez-vous disponible pour des rendez-vous r\u00e9currents tout le long de l\u2019ann\u00e9e. Le consultant en relations m\u00e9dias se chargera quant \u00e0 lui d\u2019en augmenter l\u2019impact via l\u2019utilisation d\u2019une image ou de la vid\u00e9o. Enfin\u00a0: partagez et communiquez sur les r\u00e9seaux sociaux avec une approche adapt\u00e9e, p\u00e9dagogique et disruptive.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[466],"tags":[24,46],"class_list":["post-1775","wilo","type-wilo","status-publish","hentry","category-digital-seo","tag-avocats","tag-relations-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALLO M\u00c9DIAS BOBO Chapitre 2\u00a0: Emotionless RP<\/title>\n<meta name=\"description\" content=\"RP. 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L\u2019\u00e9motion repr\u00e9sente un levier fondamental dans la r\u00e9ussite et la mise en place d\u2019une strat\u00e9gie en relation m\u00e9dias et d\u2019une mani\u00e8re plus g\u00e9n\u00e9rale dans sa communication.","og_url":"https:\/\/www.eliott-markus.com\/wilo\/rp-emotion-dans-relations-medias\/","og_site_name":"eliott &amp; markus","article_modified_time":"2023-11-13T14:23:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eliott-markus.com\/wilo\/rp-emotion-dans-relations-medias\/","url":"https:\/\/www.eliott-markus.com\/wilo\/rp-emotion-dans-relations-medias\/","name":"ALLO M\u00c9DIAS BOBO Chapitre 2\u00a0: Emotionless RP","isPartOf":{"@id":"https:\/\/www.eliott-markus.com\/#website"},"datePublished":"2019-06-11T21:52:00+00:00","dateModified":"2023-11-13T14:23:47+00:00","description":"RP. 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