{"id":1891,"date":"2017-02-28T16:22:45","date_gmt":"2017-02-28T16:22:45","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/et-si-linnovation-de-rupture-faisait-gagner-des-parts-de-marche\/"},"modified":"2023-06-22T16:01:43","modified_gmt":"2023-06-22T16:01:43","slug":"et-si-linnovation-de-rupture-faisait-gagner-des-parts-de-marche","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/et-si-linnovation-de-rupture-faisait-gagner-des-parts-de-marche\/","title":{"rendered":"Et si l\u2019innovation de rupture faisait gagner des parts de march\u00e9 ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Innovation, nouveaux mod\u00e8les \u00e9conomiques, bouleversements technologiques\u2026 depuis que Richard Susskind a pr\u00e9dit la fin des avocats<a rel=\"noreferrer noopener\" href=\"#_ftn1\" target=\"_blank\">[1]<\/a>, il n\u2019y a plus une discussion, un colloque, un \u00e9v\u00e9nement de la profession o\u00f9 ces questions ne sont pas abord\u00e9es.<\/h2>\n\n\n\n<p>Des prix sont organis\u00e9s pour r\u00e9compenser les plus innovants. Les avocats sont encourag\u00e9s \u00e0 faire preuve de cr\u00e9ativit\u00e9 et d\u2019initiatives pour briser, une fois pour toutes, le mythe d\u2019une profession d\u00e9fensive et conservatrice. Parmi les innovations les plus spectaculaires sont les innovations dites de rupture, les <em>disruptive innovations<a href=\"#_ftn2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>[2]<\/strong><\/a><\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une solution de croissance \u00e0 long terme\u00a0<\/strong><\/h3>\n\n\n\n<p>Chez l\u2019avocat, une des innovations de rupture la plus \u00e9vidente est la gratuit\u00e9.\u00a0Faut-il arr\u00eater de faire payer certaines prestations\u00a0? La simple \u00e9vocation d\u2019une telle id\u00e9e donne des frissons et pourtant\u2026 l\u2019innovation de rupture est une solution \u00e0 rechercher &#8211; dans certaines conditions &#8211; pour s\u2019assurer de la croissance \u00e0 long terme. La question est de savoir si les conditions sont remplies pour que le cabinet ait int\u00e9r\u00eat \u00e0 poursuivre ce genre d\u2019innovation. Le jour o\u00f9 un cabinet d\u2019avocats sp\u00e9cialis\u00e9 en droit du travail d\u00e9cide d\u2019offrir les contrats de travail \u00e0 ses clients plut\u00f4t que de les lui faire payer, il prend une d\u00e9cision \u00e0 la fois engageante et lourde de cons\u00e9quences.<\/p>\n\n\n\n<p>Mais peut-on r\u00e9ellement continuer \u00e0 faire payer un document que le client peut trouver en ligne pour une fraction du prix habituellement factur\u00e9 par l\u2019avocat\u00a0? Faut-il attendre pour tenter l\u2019innovation de rupture ? La question m\u00e9rite d\u2019\u00eatre pos\u00e9e m\u00eame si la plupart des cabinets consid\u00e8rent plus les \u00e9volutions concurrentielles ou technologiques comme des facteurs \u00e0 moyen terme que comme des contraintes subites qui impacteraient leur business imm\u00e9diat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u2019interroger sur le d\u00e9placement de la valeur ajout\u00e9e<\/strong><\/h3>\n\n\n\n<p>Toutefois, pour parler d\u2019innovation de rupture, il faut s\u2019y confronter r\u00e9ellement en d\u00e9pla\u00e7ant la valeur ajout\u00e9e sur des prestations comp\u00e9titives sur la dur\u00e9e. Pour cela, s\u2019interroger sur leur valeur ajout\u00e9e, qui continue toujours d\u2019exister, mais qui se d\u00e9place, est n\u00e9cessaire. L\u2019impact marketing de l\u2019innovation de rupture, tr\u00e8s fort, peut faire gagner des parts de march\u00e9 et renforcer les liens avec les clients. Mais \u00e0 trop attendre, ce qui constitue une innovation de rupture aujourd\u2019hui peut devenir une obligation demain\u2026 Et pour en tirer un quelconque avantage concurrentiel, il vaut mieux ne pas trop attendre.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pour aller plus loin<\/strong><\/h4>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> Richard Susskind, The End of Lawyers? Oxford University Press<\/p>\n\n\n\n<p><a href=\"#_ftnref2\">[2]<\/a> Sur le sujet\u00a0: Clayton Christensen \u2013 Disruptive Innovation. <a href=\"http:\/\/www.claytonchristensen.com\/key-concepts\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.claytonchristensen.com\/key-concepts\/<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,38,44],"class_list":["post-1891","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-communication","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si l\u2019innovation de rupture faisait gagner des parts de march\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Innovation, nouveaux mod\u00e8les \u00e9conomiques, bouleversements technologiques\u2026 depuis que Richard Susskind a pr\u00e9dit la fin des avocats ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/et-si-linnovation-de-rupture-faisait-gagner-des-parts-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si l\u2019innovation de rupture faisait gagner des parts de march\u00e9 ?\" \/>\n<meta property=\"og:description\" content=\"Innovation, nouveaux mod\u00e8les \u00e9conomiques, bouleversements technologiques\u2026 depuis que Richard Susskind a pr\u00e9dit la fin des avocats ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/et-si-linnovation-de-rupture-faisait-gagner-des-parts-de-marche\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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