{"id":1904,"date":"2016-11-22T08:10:46","date_gmt":"2016-11-22T08:10:46","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/etes-vous-glocal\/"},"modified":"2023-11-13T13:57:45","modified_gmt":"2023-11-13T13:57:45","slug":"etes-vous-glocal","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/etes-vous-glocal\/","title":{"rendered":"\u00cates-vous \u00ab glocal \u00bb?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00ab\u00a0<em>Thinking globally, acting locally<\/em>\u00a0\u00bb ou sa variante \u00ab\u00a0<em>Think global, act local<\/em>\u00a0\u00bb est un mantra du marketing depuis quelques ann\u00e9es et s\u2019applique autant \u00e0 l\u2019adaptation au go\u00fbt local de produits alimentaires qu\u2019aux prestations de services. Le terme &#8220;Glocal&#8221; vient de la contraction des mots Global\u00a0et\u00a0Local. C&#8217;est la recherche d\u2019une synth\u00e8se entre une strat\u00e9gie mondiale et sa mise en \u0153uvre adapt\u00e9e aux conditions et param\u00e8tres locaux.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Longtemps le juriste ou l\u2019avocat s\u2019est content\u00e9 de la dimension locale de son activit\u00e9. Il connait un syst\u00e8me juridique et conseille ses clients locaux ou globaux sans faire de grandes distinctions, si ce n\u2019est un effort de p\u00e9dagogie pour ces derniers. En effet, quoi de plus local qu\u2019un corps de r\u00e8gles vot\u00e9es par un pouvoir l\u00e9gislatif national ou encore l\u2019appartenance \u00e0 un barreau\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;AFJE vient d\u2019organiser pour la premi\u00e8re fois en Europe, le sommet international consacr\u00e9 aux <em>In-house counsel<\/em> <a href=\"#_ftn1\" target=\"_blank\" rel=\"noreferrer noopener\">[1]<\/a>, les juristes et avocats d&#8217;entreprise. Plus de 300 directions juridiques de 35 nationalit\u00e9s ont fait le d\u00e9placement \u00e0 Paris \u00e0 l&#8217;initiative des juristes d&#8217;entreprise fran\u00e7ais pour le In-House Counsel World Summit 2016 consacr\u00e9 au th\u00e8me de la \u00ab glocalisation \u00bb<a href=\"#_ftn2\" target=\"_blank\" rel=\"noreferrer noopener\">[2]<\/a>. Pendant deux jours, ces juristes du monde entier ont \u00e9chang\u00e9 sur l\u2019internationalisation de leur m\u00e9tier et sur la n\u00e9cessit\u00e9 qu\u2019il y a \u00e0 s\u2019adapter \u00e0 cette mutation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les tendances communes auxquelles font face les juristes sont nombreuses\u00a0: les questions sur le Big data, sur la compliance, la gouvernance en g\u00e9n\u00e9ral, les r\u00e9glementations restrictives \u00e0 l&#8217;\u00e9tablissement des entreprises dans certains pays, l&#8217;extraterritorialit\u00e9\u2026. Sur toutes ces questions, des r\u00e8gles \u00a0supranationales coexistent avec des applications diverses sur un plan local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le juriste d\u2019entreprise \u2013 qui est le client \u2013 consacre un tel \u00e9v\u00e8nement \u00e0 ce sujet, c\u2019est sans doute que le th\u00e8me le justifie. Certains avocats diront que les firmes internationales r\u00e9pondent d\u00e9j\u00e0 au besoin de \u00ab\u00a0glocal\u00a0\u00bb et il est vrai qu\u2019elles essayent de le faire. Mais, est ce que les avocats locaux \u2013 pris individuellement, qu\u2019ils exercent ou non dans des cabinets dits internationaux \u2013 savent placer dans un contexte global les r\u00e8gles qu\u2019ils ont l\u2019habitude de manier au niveau local? La r\u00e9ponse est souvent n\u00e9gative. Tels des m\u00e9decins sp\u00e9cialistes qui s\u2019affairent autour d\u2019un m\u00eame patient et qui ne contribuent au diagnostic que dans les limites de leur sp\u00e9cialit\u00e9, les avocats avec leurs partenaires et correspondants \u00e9trangers superposent plus souvent des couches de local qu\u2019ils ne font r\u00e9ellement du \u00ab\u00a0glocal\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le \u00ab\u00a0glocal\u00a0\u00bb ne se limite pas aux entreprises du CAC 40. Il concerne aussi les PME. Si l\u2019avocat doit aider son client \u00e0 faire du \u00ab\u00a0glocal\u00a0\u00bb, il commencera sans doute \u00e0 chercher \u00e0 comprendre tous les enjeux \u00ab\u00a0glocaux\u00a0\u00bb de celui-ci. Bien entendu, il lui faudra s\u2019appuyer sur ses correspondants et amis \u00e9trangers, mais il lui faudra d\u2019abord adopter une flexibilit\u00e9 intellectuelle lui permettant d\u2019\u00eatre \u00ab\u00a0glocal\u00a0\u00bb \u00e0 chaque instant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cabinets d\u2019avocats qui ne sont pas \u00ab\u00a0internationaux\u00a0\u00bb, ne sont pas hors course, loin de l\u00e0. Chacun peut r\u00e9fl\u00e9chir \u00e0 sa propre mani\u00e8re d\u2019aborder le \u00ab\u00a0glocal\u00a0\u00bb avant de l\u2019int\u00e9grer dans la strat\u00e9gie de d\u00e9veloppement et de communication du cabinet.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Pour aller plus loin<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#_ftnref1\" target=\"_blank\" rel=\"noreferrer noopener\">[1]<\/a> <a rel=\"noreferrer noopener\" href=\"http:\/\/www.icwsummit.com\" target=\"_blank\">www.icwsummit.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"#_ftnref2\" target=\"_blank\">[2]<\/a> In-house Counsel World Summit 2016, les Affiches parisiennes, 18 novembre 2016 <a rel=\"noreferrer noopener\" href=\"https:\/\/godlovesaterrier.com\/airedale-terrier-gift\" target=\"_blank\">Airedale terrier gift<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/nissannote.org\/nissan-versa-note-video-review\" target=\"_blank\">Nissan versa note video review<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/nissan-qashqai.org\/nissan-qashqai-2014-carbuyer\" target=\"_blank\">Nissan qashqai 2014 carbuyer<\/a> <\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[468],"tags":[24,38,92,89,44],"class_list":["post-1904","wilo","type-wilo","status-publish","hentry","category-influence","tag-avocats","tag-communication","tag-droit","tag-justice","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00cates-vous \u00ab glocal \u00bb?<\/title>\n<meta name=\"description\" content=\"\u00ab Thinking globally, acting locally \u00bb ou sa variante \u00ab Think global, act local \u00bb est un mantra du marketing depuis quelques ann\u00e9es et s\u2019applique autant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/etes-vous-glocal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cates-vous \u00ab glocal \u00bb?\" \/>\n<meta property=\"og:description\" content=\"\u00ab Thinking globally, acting locally \u00bb ou sa variante \u00ab Think global, act local \u00bb est un mantra du marketing depuis quelques ann\u00e9es et s\u2019applique autant\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/etes-vous-glocal\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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