{"id":1913,"date":"2016-09-13T13:44:56","date_gmt":"2016-09-13T13:44:56","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/rocket-lawyer-atterrit-en-france\/"},"modified":"2023-11-13T13:56:50","modified_gmt":"2023-11-13T13:56:50","slug":"rocket-lawyer-atterrit-en-france","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/rocket-lawyer-atterrit-en-france\/","title":{"rendered":"Rocket Lawyer atterrit en France !"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">L\u2019information est d\u00e9j\u00e0 reprise par Les Echos.fr <a href=\"http:\/\/business.lesechos.fr\/entrepreneurs\/actu\/0211265825911-rocket-lawyer-nouveau-geant-de-la-legal-tech-debarque-en-france-213789.php\" target=\"_blank\" rel=\"noreferrer noopener\">(1)<\/a>\u00a0ou encore par la LJA <a href=\"http:\/\/www.lja.fr\/rocket-lawyer-se-lance-sur-le-marche-francais\/\" target=\"_blank\" rel=\"noreferrer noopener\">(2)<\/a>, Rocket Lawyer, star de la Legal Tech mondiale, arrive en France\u2026et pas n\u2019importe comment puisque la start-up de San Francisco arrive en Europe continentale dans le cadre d\u2019une joint-venture avec ELS (Les Editions Lefebvre Sarrut, propri\u00e9taires en France de Dalloz, Editions L\u00e9gislatives et des \u00e9ditions Francis Lefebvre).<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le propos n\u2019est pas de reprendre ici le communiqu\u00e9 de presse pr\u00e9par\u00e9 pour l\u2019occasion mais plut\u00f4t d\u2019expliquer pourquoi cette nouvelle constitue une \u00e9tape majeure dans l\u2019\u00e9volution que connait actuellement le march\u00e9 du droit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est la premi\u00e8re fois qu\u2019un \u00e9diteur, dit traditionnel, d\u00e9cide de forger une telle alliance avec un des nouveaux op\u00e9rateurs du march\u00e9. Bien entendu LexisNexis, Wolters Kluwer ou encore Thomson Reuteurs observent, investissent ou incubent mais jamais n\u2019ont-ils d\u00e9cid\u00e9 de s\u2019allier \u00e0 un nouvel acteur pour conqu\u00e9rir un continent. Pr\u00e9sent en France, en Allemagne, en Espagne, au Pays-Bas et en Belgique, ELS \u00e9tait sans doute le partenaire de pr\u00e9dilection pour aider Rocket Lawyer \u00e0 b\u00e2tir une offre adapt\u00e9e aux pays de droit civil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu\u2019\u00e0 pr\u00e9sent les start-ups du droit pouvaient \u00eatre l\u2019objet de deux principales cat\u00e9gories de critiques\u00a0: la qualit\u00e9 du contenu propos\u00e9 et le mod\u00e8le \u00e9conomique. Sur le premier point, Rocket Lawyer devient inattaquable. Tout le contenu des documents qui seront \u00e9labor\u00e9s et achet\u00e9s en ligne proviendra d\u2019un \u00e9diteur \u00e0 la qualit\u00e9 irr\u00e9prochable. Rocket Lawyer passe \u00e9galement le test du mod\u00e8le \u00e9conomique. Le site se r\u00e9mun\u00e8re exclusivement sur les ventes d\u2019actes et de documents et ne per\u00e7oit aucune r\u00e9mun\u00e9ration de la part des milliers d\u2019avocats qui interviennent sur la plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ses 14 millions de clients pour lesquels il a g\u00e9n\u00e9r\u00e9 plus de 40 millions de documents, ses 200 employ\u00e9s et des investisseurs tels que Google Ventures ou Morgan Stanley, l\u2019arriv\u00e9e de Rocket Lawyer bouleverse la Legal Tech fran\u00e7aise essentiellement compos\u00e9e de tr\u00e8s petites entreprises aux projets encore balbutiants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tr\u00e8s court terme, la cons\u00e9quence la plus visible de l\u2019alliance de la technologie de Rocket Lawyer et du contenu d\u2019ELS sera sans doute la pr\u00e9sence de Rocket Lawyer dans les r\u00e9ponses aux requ\u00eates de nature juridique sur Google. Lors de la pr\u00e9sentation qui eut lieu la semaine derni\u00e8re au Cargo, le plus grand incubateur d\u2019Europe situ\u00e9 dans le 19<sup>\u00e8me<\/sup> arrondissement, une personne dans la salle a demand\u00e9 \u00e0 Charley Moore, fondateur et dirigeant de Rocket Lawyer comment la soci\u00e9t\u00e9 allait se faire conna\u00eetre en France. La r\u00e9ponse \u00e9tait simple\u00a0: pas de marketing, pas de publicit\u00e9\u2026.mais suffisamment de contenu gratuit en ligne pour que Rocket Lawyer ait la r\u00e9ponse \u00e0 toutes les questions juridiques pos\u00e9es sur Google. Une premi\u00e8re r\u00e9ponse gratuite permet d\u2019arriver chez Rocket Lawyer. Le document ou les actes n\u00e9cessaires sont propos\u00e9s et un avocat peut intervenir en cas de besoin. Des concepts voisins existent tels que Captain Contrat ou LegalStart. Avec Rocket Lawyer, c\u2019est la force de frappe qui change la donne.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Pour aller plus loin<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">(1) <a href=\"http:\/\/business.lesechos.fr\/entrepreneurs\/actu\/0211265825911-rocket-lawyer-nouveau-geant-de-la-legal-tech-debarque-en-france-213789.php\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/business.lesechos.fr\/entrepreneurs\/actu\/0211265825911-rocket-lawyer-nouveau-geant-de-la-legal-tech-debarque-en-france-213789.php<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2) <a href=\"http:\/\/www.lja.fr\/rocket-lawyer-se-lance-sur-le-marche-francais\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.lja.fr\/rocket-lawyer-se-lance-sur-le-marche-francais\/<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[466],"tags":[34,26],"class_list":["post-1913","wilo","type-wilo","status-publish","hentry","category-digital-seo","tag-digital","tag-legaltech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rocket Lawyer atterrit en France !<\/title>\n<meta name=\"description\" content=\"L\u2019information est d\u00e9j\u00e0 reprise par Les Echos.fr ou encore par la LJA, Rocket Lawyer, star de la Legal Tech mondiale, arrive en France\u2026et pas n\u2019importe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/rocket-lawyer-atterrit-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rocket Lawyer atterrit en France !\" \/>\n<meta property=\"og:description\" content=\"L\u2019information est d\u00e9j\u00e0 reprise par Les Echos.fr ou encore par la LJA, Rocket Lawyer, star de la Legal Tech mondiale, arrive en France\u2026et pas n\u2019importe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/rocket-lawyer-atterrit-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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