{"id":1927,"date":"2016-05-31T12:46:20","date_gmt":"2016-05-31T12:46:20","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/communiquer-sur-demain\/"},"modified":"2023-06-22T16:01:03","modified_gmt":"2023-06-22T16:01:03","slug":"communiquer-sur-demain","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/communiquer-sur-demain\/","title":{"rendered":"Communiquer sur demain ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Les avocats \u00e0 l\u2019\u00e8re de la communication pr\u00e9dictive.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">A l\u2019heure o\u00f9 la profession d\u2019avocat organise ses Etats G\u00e9n\u00e9raux de la prospective, de l\u2019innovation et du num\u00e9rique (1), il est l\u00e9gitime de se demander si, dans un march\u00e9 o\u00f9 tout bouge aussi vite, un cabinet d\u2019avocats ne doit pas communiquer autant sur ce qu\u2019il sera demain que sur ce qu\u2019il est aujourd\u2019hui.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le monde de l\u2019entreprise a largement int\u00e9gr\u00e9 la prospective dans son mode et ses habitudes de fonctionnement. Quelle entreprise d\u2019une certaine taille ne travaille pas sur un plan \u00e0 3, 5 voire 10 ans\u00a0? La profession d\u2019avocat, comme d\u2019autres corporations, connait mal cette approche. Prot\u00e9g\u00e9 par son statut \u2013 bien que les pr\u00e9rogatives li\u00e9es \u00e0 celui-ci soient menac\u00e9es et rogn\u00e9es &#8211; l\u2019avocat minimise le plus souvent la r\u00e9flexion prospective et le projet strat\u00e9gique. Les explications sont multiples, elles vont des causes statutaires au conservatisme culturel en passant par des habitudes comptables qui ont fait que l\u2019avocat a si longtemps fonctionn\u00e9 dans le mode tiroir-caisse \/ encaissements-d\u00e9penses sans jamais se familiariser avec des notions telles que les r\u00e9serves ou les provisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tous le savent\u00a0: l\u2019avenir se construit aujourd\u2019hui.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Sur le plan de la communication, les avocats cherchent \u00e0 convaincre leurs clients et prospects de leur capacit\u00e9 \u00e0 r\u00e9pondre aux attentes et aux besoins de ces derniers. Or, ces attentes et besoins sont en mutation permanente et trop souvent, c\u2019est le client qui doit expliquer ce qui se passe \u00e0 son conseil qui peine \u00e0 suivre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre que les cabinets s\u2019int\u00e9resseraient davantage \u00e0 l\u2019avenir s\u2019ils pouvaient int\u00e9grer leur r\u00e9flexion prospective dans une strat\u00e9gie de communication qui porterait des fruits imm\u00e9diats\u00a0?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Travailler sur une strat\u00e9gie prospective\u00a0?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>C\u2019est d\u2019abord d\u00e9montrer sa capacit\u00e9 \u00e0 planifier et anticiper comme le font les clients eux-m\u00eames. Quand l\u2019anticipation et la gestion des risques sont au c\u0153ur des pr\u00e9occupations des directions juridiques, la r\u00e9flexion prospective de l\u2019avocat est essentielle.<br>C\u2019est aussi faire la d\u00e9monstration de sa capacit\u00e9 \u00e0 s\u2019approprier les innovations qui bouleversent la pratique du droit. Les outils technologiques qui permettent de faire des recherches intelligentes, de passer en revue des montagnes de documents contractuels sont synonymes de gains de productivit\u00e9. Si le client ne peut pas gagner en productivit\u00e9 gr\u00e2ce \u00e0 son avocat, il travaillera avec d\u2019autres prestataires.<br>Enfin, la r\u00e9flexion prospective fait aussi partie de la strat\u00e9gie de pilotage et de gestion du cabinet\u00a0: recrutements de personnes aux comp\u00e9tences adapt\u00e9es, investissements dans de nouveaux outils, veille sectorielle avanc\u00e9e\u2026tout ceci sert le cabinet pour mieux servir le client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00abTravaillez avec moi d\u00e8s maintenant car je serai encore plus fort demain\u00a0!\u00a0\u00bb<\/em>.<\/strong><br>C\u2019est ce message, arguments \u00e0 la cl\u00e9, que devraient chercher \u00e0 d\u00e9ployer les avocats\u2026car c\u2019est sans doute ce que beaucoup de clients veulent entendre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>(1)<\/strong> Le Conseil National des Barreaux organise les Etats G\u00e9n\u00e9raux de la prospective, de l\u2019innovation et du num\u00e9rique les 2 et 3 juin 2016 \u00e0 Paris aux salons de l\u2019Aveyron.\u00a0\u00a0<\/em><\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,38,92,89],"class_list":["post-1927","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-communication","tag-droit","tag-justice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiquer sur demain ?<\/title>\n<meta name=\"description\" content=\"A l\u2019heure o\u00f9 la profession d\u2019avocat organise ses Etats G\u00e9n\u00e9raux de la prospective, de l\u2019innovation et du num\u00e9rique,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/communiquer-sur-demain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiquer sur demain ?\" \/>\n<meta property=\"og:description\" content=\"A l\u2019heure o\u00f9 la profession d\u2019avocat organise ses Etats G\u00e9n\u00e9raux de la prospective, de l\u2019innovation et du num\u00e9rique,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/communiquer-sur-demain\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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