{"id":1941,"date":"2016-02-23T17:01:31","date_gmt":"2016-02-23T17:01:31","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/promouvoir-son-activite-en-partageant-sa-connaissance\/"},"modified":"2023-06-22T15:59:28","modified_gmt":"2023-06-22T15:59:28","slug":"promouvoir-son-activite-en-partageant-sa-connaissance","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/promouvoir-son-activite-en-partageant-sa-connaissance\/","title":{"rendered":"Promouvoir son activit\u00e9 en partageant sa connaissance"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">L\u2019avocat se plaint souvent de ne pas savoir vendre. Alors, il faut arr\u00eater de vendre et d\u00e9cider de donner. C\u2019est tellement plus simple\u2026.et valorisant.<\/h2>\n\n\n\n<p>A l\u2019heure o\u00f9 l\u2019information est universellement accessible, \u00e0 l\u2019heure o\u00f9 les avocats se demandent comment ils peuvent encore vendre un contrat dont le mod\u00e8le est commercialis\u00e9 par une start-up \u00e0 un quart du prix, c\u2019est peut-\u00eatre le moment de donner ce qu\u2019on ne peut plus vendre.<\/p>\n\n\n\n<p>Quelle information faut-il donner\u00a0? Il faut donner de l\u2019information utile. La d\u00e9marche consiste \u00e0 prendre le parti d\u2019\u00e9lever le niveau de connaissance de clients potentiels. Qu\u2019il s\u2019agisse d\u2019information diffus\u00e9e via un blog, d\u2019envois cibl\u00e9s ou de formations dispens\u00e9es gratuitement, il faut prendre le risque de donner\u2026m\u00eame \u00e0 ceux qui n\u2019ont pas envie de payer.<\/p>\n\n\n\n<p>Donner, c\u2019est d\u2019abord une d\u00e9monstration de confiance en soi\u00a0: il est possible de partager son savoir sans risquer de s\u2019affaiblir. Ensuite, donner, c\u2019est un gage de comp\u00e9tence. En effet, qui prendrait le risque de partager une information qui ne serait pas fiable\u00a0? Donner, c\u2019est ouvrir sa porte et offrir un aper\u00e7u de tout ce que le client aura une fois qu\u2019il entrera dans une relation payante avec le cabinet.<\/p>\n\n\n\n<p>Enfin, comme les partageurs sont encore une petite minorit\u00e9, c\u2019est un moyen tr\u00e8s efficace de cr\u00e9er de la visibilit\u00e9 et de la diff\u00e9renciation par rapport \u00e0 ses concurrents. Le contenu partag\u00e9 sera conserv\u00e9 sur le site ou le blog et am\u00e9liorera le r\u00e9f\u00e9rencement naturel. L\u2019information utile et gratuite va engendrer des visites, va asseoir la qualit\u00e9 d\u2019expert\u2026et va, t\u00f4t ou tard, susciter des questions qui deviendront des dossiers.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,45,38,92],"class_list":["post-1941","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-business-development","tag-communication","tag-droit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promouvoir son activit\u00e9 en partageant sa connaissance<\/title>\n<meta name=\"description\" content=\"L\u2019avocat se plaint souvent de ne pas savoir vendre. Alors, il faut arr\u00eater de vendre et d\u00e9cider de donner. C\u2019est tellement plus simple.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/promouvoir-son-activite-en-partageant-sa-connaissance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promouvoir son activit\u00e9 en partageant sa connaissance\" \/>\n<meta property=\"og:description\" content=\"L\u2019avocat se plaint souvent de ne pas savoir vendre. Alors, il faut arr\u00eater de vendre et d\u00e9cider de donner. 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