{"id":1945,"date":"2016-01-26T15:15:41","date_gmt":"2016-01-26T15:15:41","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/pourquoi-utiliser-le-off\/"},"modified":"2023-11-13T13:52:57","modified_gmt":"2023-11-13T13:52:57","slug":"pourquoi-utiliser-le-off","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/pourquoi-utiliser-le-off\/","title":{"rendered":"Pourquoi utiliser le off ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u00ab\u00a0Off the record\u00a0\u00bb comme disent nos amis anglo-saxons. Voici un terme que toute personne interview\u00e9e et encore plus les professionnels du droit doivent assimiler. Ni codifi\u00e9, ni codifiable, le off est l\u2019un des outils les plus pris\u00e9s des journalistes.<\/strong><\/h2>\n\n\n\n<p>Dans un monde o\u00f9 certains ne pensent qu\u2019\u00e0 la retomb\u00e9e post-interview, d\u2019autres, \u00e0 raison, ont compris que les relations presse ne sont pas un outil \u00e0 court terme et jouent le jeu du off avec grand plaisir. Leur but\u00a0? Un simple consensus\u00a0: cr\u00e9er une relation de confiance avec leur interlocuteur.<\/p>\n\n\n\n<p>Relation \u00e9tablie, vous deviendrez l\u2019un des interlocuteurs voir l\u2019INTERLOCUTEUR r\u00e9f\u00e9rent du journaliste. Ce dernier pourra ainsi vous contacter directement pour \u00e9voquer un dossier ou pour recevoir un commentaire sur un deal en cours de closing. Cette relation, \u00e0 entretenir comme la prunelle de ses yeux, vous ouvrira les portes de nombreux m\u00e9dias.<\/p>\n\n\n\n<p>Assurez-vous juste d\u2019avoir un bon consultant m\u00e9dia qui g\u00e8re vos relations avec des journalistes de confiance.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[468],"tags":[24,38,70,92,46],"class_list":["post-1945","wilo","type-wilo","status-publish","hentry","category-influence","tag-avocats","tag-communication","tag-conseil","tag-droit","tag-relations-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi utiliser le off ?<\/title>\n<meta name=\"description\" content=\"\u00ab Off the record \u00bb comme disent nos amis anglo-saxons. 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