{"id":1947,"date":"2016-01-12T10:28:11","date_gmt":"2016-01-12T10:28:11","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/etes-vous-rocket-lawyer-ou-captain-contrat\/"},"modified":"2023-06-22T15:59:22","modified_gmt":"2023-06-22T15:59:22","slug":"etes-vous-rocket-lawyer-ou-captain-contrat","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/etes-vous-rocket-lawyer-ou-captain-contrat\/","title":{"rendered":"Etes-vous Rocket Lawyer ou Captain Contrat ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qui sont ces super h\u00e9ros\u00a0? De nouveaux XMen\u00a0? Qui r\u00e9dige le mieux\u00a0? Qui est le plus rapide\u00a0? Difficile de d\u00e9partager les super pouvoirs de Rocket Lawyer face \u00e0 ceux de Captain Contrat.<\/h2>\n\n\n\n<p>Dans un cours propos\u00e9 \u00e0 l\u2019EFB sur le th\u00e8me de l\u2019avocat connect\u00e9<a href=\"#_ftn1\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>[1]<\/sup><\/a>, Thierry Wickers d\u00e9nombre 23 nouveaux acteurs \/ start-ups du march\u00e9 du droit dont 22 sont des initiatives de non avocats et une seule est une cr\u00e9ation d\u2019avocats en exercice. Lors du concours organis\u00e9 par l\u2019Incubateur du Barreau de Paris<a href=\"#_ftn2\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>[2]<\/sup><\/a>, le ratio \u00e9tait de 16 candidatures dans la cat\u00e9gorie non avocat pour 5 candidatures \u00e9manant d\u2019avocats\u2026et parmi ces derni\u00e8res, seulement deux d\u2019entre elles portaient sur des projets de nature \u00e0 rivaliser avec ces nouvelles start-ups du droit.<\/p>\n\n\n\n<p>L\u2019heure du r\u00e9veil a sonn\u00e9. Pourquoi Rocket Lawyer et Captain Contrat ne sont-ils pas des cabinets d\u2019avocats\u00a0? Alors que bourgeonnent les initiatives diverses, les avocats investissent \u00e0 peine un nouveau terrain qui leur tend les bras. O\u00f9 sont les freins\u00a0? O\u00f9 sont les obstacles\u00a0? Dans la t\u00eate, essentiellement. Il faut accepter de remettre en cause les mod\u00e8les \u00e9conomiques traditionnels pour occuper de nouveaux espaces dans un march\u00e9 hautement concurrentiel. La d\u00e9ontologie n\u2019est pas un frein. Elle \u00e9volue car les instances prennent conscience que les avocats doivent pouvoir faire face \u00e0 cette nouvelle concurrence en brandissant la d\u00e9ontologie comme une arme plut\u00f4t que de la subir comme un handicap.<\/p>\n\n\n\n<p>Les cabinets doivent oser vendre des formulaires, proposer des modes de consultation diff\u00e9rents, briser ce mur de l\u2019acc\u00e8s \u00e0 l\u2019avocat\u2026 Sur le plan de la communication et du marketing, les cabinets qui oseront penser autrement r\u00e9ussiront \u00e0 se diff\u00e9rencier de mani\u00e8re spectaculaire. Dans un march\u00e9 o\u00f9 il est souvent difficile de cr\u00e9er la diff\u00e9rence, pourquoi ne pas oser rev\u00eatir le costume de Rocket Lawyer\u00a0?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Pour aller plus loin<\/h4>\n\n\n\n<p><a href=\"#_ftnref1\" target=\"_blank\" rel=\"noreferrer noopener\">[1]<\/a> Cours propos\u00e9 par Thierry Wickers, Olivier Cousi et Dominic Jensen<\/p>\n\n\n\n<p><a href=\"#_ftnref2\" target=\"_blank\" rel=\"noreferrer noopener\">[2]<\/a> L\u2019auteur est membre associ\u00e9 et membre du jury de l\u2019Incubateur du barreau de Paris<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,45,38,92],"class_list":["post-1947","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-business-development","tag-communication","tag-droit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etes-vous Rocket Lawyer ou Captain Contrat ?<\/title>\n<meta name=\"description\" content=\"Qui sont ces super h\u00e9ros ? 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