{"id":1950,"date":"2015-12-01T15:57:43","date_gmt":"2015-12-01T15:57:43","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/les-sites-internet-des-cabinets-davocats-encore-une-marge-de-progression\/"},"modified":"2023-06-22T15:59:23","modified_gmt":"2023-06-22T15:59:23","slug":"les-sites-internet-des-cabinets-davocats-encore-une-marge-de-progression","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/les-sites-internet-des-cabinets-davocats-encore-une-marge-de-progression\/","title":{"rendered":"Les sites Internet des cabinets d\u2019avocats : encore une marge de progression"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Le Village de la Justice a analys\u00e9 les sites d\u2019une cinquantaine de cabinets r\u00e9partis (1\/3 de plus de 100 avocats, 1\/3 entre 20 et 100, 1\/3 de moins de 20 avocats)<a href=\"#_ftn1\" target=\"_blank\" rel=\"noreferrer noopener\">[1]<\/a>. Si l\u2019\u00e9chantillon est un peu limit\u00e9 pour en tirer de v\u00e9ritables enseignements statistiques, les r\u00e9sultats de ce travail m\u00e9ritent quand m\u00eame d\u2019\u00eatre signal\u00e9s.<\/h2>\n\n\n\n<p>65% des sites sont r\u00e9guli\u00e8rement actualis\u00e9s (le taux est de 82% pour les cabinets de plus de 100 avocats et il tombe \u00e0 41% pour les cabinets de moins de 20 avocats). 62% des sites sont connect\u00e9s aux r\u00e9seaux sociaux. 39% des sites sont \u00ab\u00a0responsive design\u00a0\u00bb (c\u2019est-\u00e0-dire qu\u2019ils sont \u00e9galement con\u00e7us pour un affichage sur les outils mobiles). 24% de ces sites invitent le visiteur \u00e0 s\u2019identifier pour recueillir une information, recevoir une newsletter ou t\u00e9l\u00e9charger \u00e0 un document. Il n\u2019y a enfin que 5 des 51 sites observ\u00e9s qui d\u00e9clarent qu\u2019ils r\u00e9pondront directement par email \u00e0 une demande d\u2019un visiteur.<\/p>\n\n\n\n<p>Que tirer de ces enseignements\u00a0? Quand on connait la difficult\u00e9 qu\u2019il y a souvent \u00e0 mobiliser les \u00e9nergies autour des enjeux de la communication dans un cabinet d\u2019avocats, ces r\u00e9sultats sont plut\u00f4t encourageants. Le taux d\u2019actualisation indique que le site est devenu plus qu\u2019une vitrine statique mais une traduction vivante de l\u2019activit\u00e9 du cabinet. En revanche, lorsque l\u2019on sait que la consultation mobile repr\u00e9sente maintenant pr\u00e8s de la moiti\u00e9 des consultations internet<a href=\"#_ftn2\" target=\"_blank\" rel=\"noreferrer noopener\">[2]<\/a>, le retard d\u2019adaptation des cabinets au responsive design est pr\u00e9occupant. Cette adaptation, ni complexe ni co\u00fbteuse, est largement justifi\u00e9e par le confort de navigation qu\u2019elle procure.<\/p>\n\n\n\n<p>L\u2019autre observation principale est que le site internet du cabinet d\u2019avocats tarde \u00e0 devenir un outil d\u2019\u00e9change et de dialogue avec le contact ou client potentiel. S\u2019il est compr\u00e9hensible que la grande majorit\u00e9 des cabinets d\u2019affaires ne cherchent pas \u00e0 engager la relation client en ligne, ces cabinets devraient \u00eatre beaucoup plus nombreux \u00e0 essayer d\u2019identifier les visiteurs de leurs sites. Une politique de partage de contenu utile avec un public qualifi\u00e9 reste un des moyens de communication les plus efficaces. Lorsqu\u2019un visiteur t\u00e9l\u00e9charge un rapport ou un article de fond qui correspond \u00e0 un de ses besoins, les conditions sont r\u00e9unies pour que s\u2019instaure un dialogue entre le cabinet et ce visiteur devenu prospect.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pour aller plus loin<\/h4>\n\n\n\n<p><a href=\"#_ftnref1\" target=\"_blank\" rel=\"noreferrer noopener\">[1]<\/a> <a href=\"http:\/\/www.village-justice.com\/articles\/Les-sites-internet-des-avocats,20855.html\" target=\"_blank\" rel=\"noreferrer noopener\">Village de la Justice<\/a><br><a href=\"#_ftnref2\" target=\"_blank\" rel=\"noreferrer noopener\">[2]<\/a> Enqu\u00eate We Are Social 2014<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,34,92,44],"class_list":["post-1950","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-digital","tag-droit","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les sites Internet des cabinets d\u2019avocats : encore une marge de progression<\/title>\n<meta name=\"description\" content=\"Le Village de la Justice a analys\u00e9 les sites d\u2019une cinquantaine de cabinets r\u00e9partis (1\/3 de plus de 100 avocats, 1\/3 entre 20 et 100,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/les-sites-internet-des-cabinets-davocats-encore-une-marge-de-progression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les sites Internet des cabinets d\u2019avocats : encore une marge de progression\" \/>\n<meta property=\"og:description\" content=\"Le Village de la Justice a analys\u00e9 les sites d\u2019une cinquantaine de cabinets r\u00e9partis (1\/3 de plus de 100 avocats, 1\/3 entre 20 et 100,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/les-sites-internet-des-cabinets-davocats-encore-une-marge-de-progression\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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