{"id":1953,"date":"2015-11-17T13:23:56","date_gmt":"2015-11-17T13:23:56","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/"},"modified":"2023-06-22T15:59:27","modified_gmt":"2023-06-22T15:59:27","slug":"reseaux-sociaux-initiative-personnelle-ou-collective","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/","title":{"rendered":"R\u00e9seaux sociaux\u00a0: initiative personnelle ou collective ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pourquoi les avocats ind\u00e9pendants sont-ils tellement plus efficaces sur les r\u00e9seaux sociaux que les\u00a0membres des grands cabinets\u00a0? Les explications sont simples. Les r\u00e9seaux sociaux ont besoin d\u2019une\u00a0r\u00e9activit\u00e9 et d\u2019une spontan\u00e9it\u00e9 difficiles \u00e0 g\u00e9rer si chaque communication \u00e0 destination du public doit\u00a0passer sous les fourches caudines de tel ou tel associ\u00e9 ou comit\u00e9 en charge de la communication.\u00a0Aussi, la notion m\u00eame du r\u00e9seau social est associ\u00e9e \u00e0 l\u2019expression individuelle plut\u00f4t que celle\u00a0d\u2019organisations ou des collectivit\u00e9s.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comment les cabinets doivent-ils s\u2019y prendre\u00a0? Peut-on g\u00e9rer \u00e0 l\u2019\u00e9chelle d\u2019une organisation les\u00a0initiatives personnelles des avocats sur Twitter ou LinkedIn\u00a0? La premi\u00e8re recommandation est de ne\u00a0pas jeter l\u2019\u00e9ponge en consid\u00e9rant que les r\u00e9seaux sociaux rel\u00e8vent uniquement de l\u2019initiative\u00a0individuelle et non du cabinet. La seconde recommandation est d\u2019identifier les personnes qui\u00a0peuvent jouer un r\u00f4le d\u2019ambassadeur pour le cabinet. Il faut ensuite \u00e9tudier de quelle mani\u00e8re\u00a0l\u2019expression personnelle de l\u2019avocat et les int\u00e9r\u00eats du cabinet vont converger. L\u2019approche va\u00a0consister \u00e0 d\u00e9finir une ligne \u00e9ditoriale dans laquelle l\u2019individu et la structure vont se retrouver. Ainsi,\u00a0une activit\u00e9 soutenue sur les r\u00e9seaux sociaux autour d\u2019un th\u00e8me de droit ou d\u2019une expertise\u00a0technique servira les deux parties. D\u00e8s lors que ces efforts sont d\u00e9ploy\u00e9s \u00e0 des fins professionnelles,\u00a0il est essentiel d\u2019\u00e9viter le m\u00e9lange des genres. L\u2019associ\u00e9 qui veut \u00e0 tout prix s\u2019exprimer sur la politique\u00a0ou r\u00e9agir aux tendances du moment le fera sur un compte diff\u00e9rent (avec un nom diff\u00e9rent) de celui\u00a0avec lequel il r\u00e9alise une veille juridique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cabinets qui en ont les moyens choisiront peut-\u00eatre de recourir \u00e0 un community manager qui\u00a0pourra \u00eatre une ressource interne ou externalis\u00e9e. Le community manager pourra dans certaines\u00a0conditions alimenter les profils ou les comptes d\u2019associ\u00e9s sans que ces derniers aient \u00e0 intervenir.\u00a0M\u00eame dans ce cas, l\u2019ambassadeur ne doit pas se d\u00e9sint\u00e9resser de ce qui est diffus\u00e9 sous son nom.\u00a0Une ligne \u00e9ditoriale doit \u00eatre d\u00e9termin\u00e9e sans laquelle les informations diffus\u00e9es manqueront\u00a0d\u2019\u00e2me\u2026et de followers.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,34,30],"class_list":["post-1953","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-digital","tag-reseaux-sociaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9seaux sociaux\u00a0: initiative personnelle ou collective ?<\/title>\n<meta name=\"description\" content=\"Pourquoi les avocats ind\u00e9pendants sont-ils tellement plus efficaces sur les r\u00e9seaux sociaux que les membres des grands cabinets ? Les explications\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux\u00a0: initiative personnelle ou collective ?\" \/>\n<meta property=\"og:description\" content=\"Pourquoi les avocats ind\u00e9pendants sont-ils tellement plus efficaces sur les r\u00e9seaux sociaux que les membres des grands cabinets ? Les explications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; markus\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T15:59:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"R\u00e9seaux sociaux\u00a0: initiative personnelle ou collective ?","description":"Pourquoi les avocats ind\u00e9pendants sont-ils tellement plus efficaces sur les r\u00e9seaux sociaux que les membres des grands cabinets ? Les explications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/","og_locale":"en_US","og_type":"article","og_title":"R\u00e9seaux sociaux\u00a0: initiative personnelle ou collective ?","og_description":"Pourquoi les avocats ind\u00e9pendants sont-ils tellement plus efficaces sur les r\u00e9seaux sociaux que les membres des grands cabinets ? Les explications","og_url":"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/","og_site_name":"eliott &amp; markus","article_modified_time":"2023-06-22T15:59:27+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/","url":"https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/","name":"R\u00e9seaux sociaux\u00a0: initiative personnelle ou collective ?","isPartOf":{"@id":"https:\/\/www.eliott-markus.com\/#website"},"datePublished":"2015-11-17T13:23:56+00:00","dateModified":"2023-06-22T15:59:27+00:00","description":"Pourquoi les avocats ind\u00e9pendants sont-ils tellement plus efficaces sur les r\u00e9seaux sociaux que les membres des grands cabinets ? Les explications","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eliott-markus.com\/wilo\/reseaux-sociaux-initiative-personnelle-ou-collective\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.eliott-markus.com\/#website","url":"https:\/\/www.eliott-markus.com\/","name":"eliott & markus","description":"","publisher":{"@id":"https:\/\/www.eliott-markus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eliott-markus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eliott-markus.com\/#organization","name":"eliott & markus","url":"https:\/\/www.eliott-markus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eliott-markus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/cropped-em_fav_2-1.png","contentUrl":"https:\/\/www.eliott-markus.com\/wp-content\/uploads\/2023\/06\/cropped-em_fav_2-1.png","width":512,"height":512,"caption":"eliott & markus"},"image":{"@id":"https:\/\/www.eliott-markus.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/wilo\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/wilo"}],"about":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/types\/wilo"}],"author":[{"embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":1,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/wilo\/1953\/revisions"}],"predecessor-version":[{"id":2357,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/wilo\/1953\/revisions\/2357"}],"wp:attachment":[{"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eliott-markus.com\/en\/wp-json\/wp\/v2\/tags?post=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}