{"id":1960,"date":"2015-10-12T18:27:30","date_gmt":"2015-10-12T18:27:30","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/les-5-secrets-dun-e-mailing-reussi\/"},"modified":"2023-11-13T13:51:36","modified_gmt":"2023-11-13T13:51:36","slug":"les-5-secrets-dun-e-mailing-reussi","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/les-5-secrets-dun-e-mailing-reussi\/","title":{"rendered":"Les 5 secrets d\u2019un emailing r\u00e9ussi !"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">S\u2019il est un support de communication qui a fait ses preuves, c\u2019est bien l\u2019<em>email<\/em> <em>marketing<\/em>. Bien pens\u00e9, il reste l\u2019un des canaux marketing les plus efficaces. Si les r\u00e9seaux sociaux permettent d\u2019attirer le prospect via une strat\u00e9gie d\u2019<em>Inbound<\/em> marketing, l\u2019<em>emailing<\/em> va au contraire directement chercher la cible en lui proposant un contenu personnalis\u00e9.<\/h2>\n\n\n\n<p>Pour \u00e9viter qu\u2019il finisse imm\u00e9diatement dans la corbeille ou noy\u00e9 sous une pluie de r\u00e9clames pour des stores ext\u00e9rieurs motoris\u00e9s, il faut prendre en compte cinq \u00e9l\u00e9ments essentiels\u00a0:<\/p>\n\n\n\n<p>Le premier est <strong>le contenu<\/strong>. Ce dernier doit \u00eatre pertinent. Il ne doit pas \u00eatre racoleur et doit informer sans d\u00e9tour.<\/p>\n\n\n\n<p>Vient ensuite <strong>le ciblage<\/strong>. Il ne faut pas h\u00e9siter \u00e0 bien segmenter sa base de donn\u00e9es afin d\u2019envoyer le contenu qui correspondra le mieux au destinataire.<\/p>\n\n\n\n<p>V\u00e9ritable \u00e9l\u00e9ment de diff\u00e9renciation, <strong>le visuel<\/strong> permet \u00e9galement d\u2019accrocher le regard de l\u2019internaute et de le guider dans sa lecture tout en mettant en exergue les informations importantes.<\/p>\n\n\n\n<p>Il faut \u00e9galement mettre en place <strong>un \u00ab\u00a0Appel attractif\u00a0\u00bb<\/strong>, pour offrir \u00e0 l\u2019internaute la possibilit\u00e9 d\u2019en d\u00e9couvrir plus.<\/p>\n\n\n\n<p>Enfin votre <em>emailing<\/em> doit \u00eatre <strong>adapt\u00e9 aux mobiles et aux tablettes<\/strong> puisqu\u2019au moins 30% des destinataires liront votre email depuis leur portable.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[466],"tags":[24,38,34],"class_list":["post-1960","wilo","type-wilo","status-publish","hentry","category-digital-seo","tag-avocats","tag-communication","tag-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 5 secrets d\u2019un emailing r\u00e9ussi !<\/title>\n<meta name=\"description\" content=\"S\u2019il est un support de communication qui a fait ses preuves, c\u2019est bien l\u2019email marketing. 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