{"id":1963,"date":"2015-10-05T13:12:12","date_gmt":"2015-10-05T13:12:12","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/quand-embaucher-un-responsable-marketing-et-communication\/"},"modified":"2023-06-22T15:59:02","modified_gmt":"2023-06-22T15:59:02","slug":"quand-embaucher-un-responsable-marketing-et-communication","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/quand-embaucher-un-responsable-marketing-et-communication\/","title":{"rendered":"Quand embaucher un responsable marketing et communication ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Selon le <a rel=\"noreferrer noopener\" href=\"http:\/\/www.cba.org\/cba\/PracticeLink\/MT\/forensic.aspx\" target=\"_blank\">Barreau canadien<\/a>, le bon ratio se situerait autour d\u2019un professionnel du marketing pour 30 avocats.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mais que faut-il faire quand on est loin d\u2019atteindre un tel effectif\u00a0?<\/h3>\n\n\n\n<p>L\u2019article cit\u00e9 \u00e9voque un cabinet dont le ratio d\u2019un professionnel du marketing pour 13 avocats produit des r\u00e9sultats \u00e0 la hauteur de l\u2019investissement.<\/p>\n\n\n\n<p>La question que doit se poser tout cabinet, quelle que soit sa taille, est celle de la valeur tu temps de l\u2019avocat. S\u2019il est admis qu\u2019un avocat consacre environ 20% de son temps \u00e0 des activit\u00e9s \u00ab\u00a0cabinet\u00a0\u00bb, il est essentiel qu\u2019une partie de ce temps soit consacr\u00e9 au d\u00e9veloppement et que ce temps de d\u00e9veloppement corresponde au niveau d\u2019exp\u00e9rience et aux capacit\u00e9s de l\u2019avocat.<\/p>\n\n\n\n<p>Un avocat qui facture 300 \u20ac de l\u2019heure doit-il batailler pendant des heures pour r\u00e9aliser une pr\u00e9sentation PowerPoint alors qu\u2019il n\u2019a aucune ma\u00eetrise de l\u2019outil\u00a0? Doit-il tenter de g\u00e9rer la base de donn\u00e9es contenant les contacts du cabinet\u00a0? Doit-il se charger des invitations et g\u00e9rer la commande de jus d\u2019orange et de viennoiseries pour la s\u00e9ance de formation que le cabinet organise pour certains de ses clients\u00a0?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019associ\u00e9 doit intervenir l\u00e0 o\u00f9 il est r\u00e9ellement utile\u00a0: prises de contact, d\u00e9jeuners, participation \u00e0 des conf\u00e9rences\u2026<\/h3>\n\n\n\n<p>L\u2019organisation mat\u00e9rielle, la coordination et l\u2019intendance doivent lui \u00eatre \u00e9pargn\u00e9s. La d\u00e9cision d\u2019embaucher ou de recourir \u00e0 un prestataire externe est donc fonction de la valeur de ce \u00ab\u00a0temps avocat\u00a0\u00bb affect\u00e9 \u00e0 des t\u00e2ches qui seraient plus efficacement conduites par un professionnel d\u00e9di\u00e9. Le temps ainsi d\u00e9gag\u00e9 pour l\u2019associ\u00e9 est ainsi r\u00e9affect\u00e9 \u00e0 du temps facturable ou \u00e0 du temps de d\u00e9veloppement correspondant aux comp\u00e9tences de l\u2019associ\u00e9.<\/p>\n\n\n\n<p>A l\u2019\u00e9chelle d\u2019un cabinet comportant quelques associ\u00e9s, l\u2019\u00e9valuation du temps pass\u00e9 par les associ\u00e9s \u00e0 des t\u00e2ches de marketing qui pourraient \u00eatre avantageusement d\u00e9l\u00e9gu\u00e9es donne vite la mesure du budget qui pourrait raisonnablement \u00eatre consacr\u00e9 \u00e0 la fonction marketing.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,45,28,44],"class_list":["post-1963","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-business-development","tag-marketing","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand embaucher un responsable marketing et communication ?<\/title>\n<meta name=\"description\" content=\"Selon le Barreau canadien, le bon ratio se situerait autour d\u2019un professionnel du marketing pour 30 avocats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/quand-embaucher-un-responsable-marketing-et-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand embaucher un responsable marketing et communication ?\" \/>\n<meta property=\"og:description\" content=\"Selon le Barreau canadien, le bon ratio se situerait autour d\u2019un professionnel du marketing pour 30 avocats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/quand-embaucher-un-responsable-marketing-et-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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