{"id":1964,"date":"2015-09-28T14:20:52","date_gmt":"2015-09-28T14:20:52","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/lavocat-face-au-besoin-de-droit\/"},"modified":"2023-06-22T15:59:03","modified_gmt":"2023-06-22T15:59:03","slug":"lavocat-face-au-besoin-de-droit","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/lavocat-face-au-besoin-de-droit\/","title":{"rendered":"L\u2019avocat face au besoin de droit"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Dans le premier chapitre de la Grande transformation des avocats , Thierry Wickers explique toute la difficult\u00e9 qu\u2019ont les avocats fran\u00e7ais avec la notion d\u2019un march\u00e9 du droit. Il se trouve peut-\u00eatre l\u00e0 une explication sur le d\u00e9calage qui semble se creuser entre le besoin de droit ressenti par la population et le tissu \u00e9conomique et l\u2019offre de droit pr\u00e9sent\u00e9e par les avocats.<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Le besoin de droit ne cesse de cro\u00eetre dans une soci\u00e9t\u00e9 qui se judiciarise de plus en plus et dont les r\u00e8gles et les normes se compliquent.<\/p><\/blockquote>\n\n\n\n<p>Ceci devrait se traduire par une aubaine pour les avocats. Ce n\u2019est pourtant pas le cas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi ?<\/h3>\n\n\n\n<p>Les particuliers et les PME qui composent le vivier de la client\u00e8le des avocats sont \u00e0 l\u2019aff\u00fbt d\u2019alternatives.<\/p>\n\n\n\n<p>Premier responsable : la technologie. L\u2019information est disponible partout. Les moteurs de recherche en facilitent la localisation. Tout le monde est devenu chercheur.<\/p>\n\n\n\n<p>Deuxi\u00e8me responsable : la cr\u00e9ativit\u00e9 des non avocats. Il y aurait d\u2019autres gens qui peuvent faire aussi bien, plus simplement et moins cher. Les domaines o\u00f9 le minist\u00e8re de l\u2019avocat n\u2019est pas obligatoire sont investis par des concurrents.<\/p>\n\n\n\n<p>Troisi\u00e8me responsable : l\u2019avocat. Il fait peur et ses prix encore plus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019avocat doit repartir \u00e0 la conqu\u00eate de son public.<\/h3>\n\n\n\n<p>L\u2019op\u00e9ration de s\u00e9duction doit \u00eatre engag\u00e9e aussi bien au niveau institutionnel qu\u2019\u00e0 celui de chaque cabinet. Quels sont les fronts sur lesquels agir ?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u2019acc\u00e8s au cabinet d\u2019avocat,<\/li><li>La compr\u00e9hension du langage de l\u2019avocat et la traduction op\u00e9rationnelle de ses conseils,<\/li><li>La transparence de la facturation<\/li><\/ul>\n\n\n\n<p>Quels seront les pistes de cette nouvelle conqu\u00eate ?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les boutiques, les franchises de marque ?<\/li><li>Une nouvelle communication sur Internet ?<\/li><li>Une nouvelle approche de la tarification\u2026.<\/li><\/ul>\n\n\n\n<p>L\u2019enjeu est majeur. Le conseil repr\u00e9sente 70% du chiffre d\u2019affaires de la profession et c\u2019est lui qui est menac\u00e9. Se recroqueviller sur le monopole du contentieux serait la pire des erreurs.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,45,44],"class_list":["post-1964","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-business-development","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019avocat face au besoin de droit<\/title>\n<meta name=\"description\" content=\"Dans le premier chapitre de la Grande transformation des avocats , Thierry Wickers explique toute la difficult\u00e9 qu\u2019ont les avocats fran\u00e7ais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/lavocat-face-au-besoin-de-droit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019avocat face au besoin de droit\" \/>\n<meta property=\"og:description\" content=\"Dans le premier chapitre de la Grande transformation des avocats , Thierry Wickers explique toute la difficult\u00e9 qu\u2019ont les avocats fran\u00e7ais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/lavocat-face-au-besoin-de-droit\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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