{"id":1965,"date":"2015-09-28T17:26:04","date_gmt":"2015-09-28T17:26:04","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/marketing-de-lavocat-commencer-par-des-listes-et-des-chiffres\/"},"modified":"2023-09-25T15:26:16","modified_gmt":"2023-09-25T15:26:16","slug":"marketing-de-lavocat-commencer-par-des-listes-et-des-chiffres","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/marketing-de-lavocat-commencer-par-des-listes-et-des-chiffres\/","title":{"rendered":"Marketing de l\u2019avocat : Commencer par des listes et des chiffres"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Un vieil article publi\u00e9 sur le site de l\u2019American Bar Association nous rappelle des fondamentaux qui restent d\u2019une actualit\u00e9 criante pour tous les cabinets. Intitul\u00e9 <em><a href=\"http:\/\/apps.americanbar.org\/lpm\/lpt\/articles\/mkt05041.html\" target=\"_blank\" rel=\"noreferrer noopener\">20 marketing tips for solo and small firms<\/a>, <\/em>l\u2019article rappelle comment passer de l\u2019incantation et la procrastination \u00e0 l\u2019action.<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab&nbsp;Il faut qu\u2019on fasse du marketing&nbsp;\u00bb, \u00ab&nbsp;Il faut communiquer davantage&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p>\u2026ces phrases font partie du quotidien de tous les cabinets. En revanche, le passage \u00e0 l\u2019acte est plus difficile et s\u2019av\u00e8re souvent lettre morte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que nous rappelle l\u2019article susvis\u00e9, c\u2019est que les r\u00e9sultats sont \u00e0 port\u00e9e de main, \u00e0 condition d\u2019entrer dans un travail concret&nbsp;:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1<sup>\u00e8re<\/sup> \u00e9tape&nbsp;: Faire une liste de cibles. C\u2019est en mettant des noms de soci\u00e9t\u00e9s, de personnes ou de prescripteurs sur une feuille ou dans un tableau qu\u2019on peut commencer \u00e0 avancer. Pour chaque nom, il faut pr\u00e9voir une action (mail, t\u00e9l\u00e9phone, invitation \u00e0 d\u00e9jeuner\u2026) et une date buttoir.<\/li>\n\n\n\n<li>2<sup>\u00e8me<\/sup> \u00e9tape&nbsp;: Fixer des objectifs chiffr\u00e9s. Je veux augmenter mon CA de 20 % au cours du prochain semestre. Je veux ouvrir 5 nouveaux dossiers de plus qu\u2019au trimestre dernier.<\/li>\n\n\n\n<li>3<sup>\u00e8me<\/sup> \u00e9tape&nbsp;: Affecter un budget \u00e0 ces actions de marketing avec postes pr\u00e9cis. Tant pour refaire le site Internet devenu obsol\u00e8te. Tel montant pour participer \u00e0 une conf\u00e9rence \u00e0 l\u2019\u00e9tranger et pour organiser des petits d\u00e9jeuners de formation au cours des mois \u00e0 venir. Une fois \u00ab&nbsp;psychologiquement affect\u00e9es&nbsp;\u00bb, ces sommes deviennent sanctuaris\u00e9es et se verront plus probablement affect\u00e9es \u00e0 ces actions.<\/li>\n<\/ul>\n\n\n\n<p>Des listes et des chiffres\u2026. Pour \u00eatre confront\u00e9 \u00e0 la r\u00e9alit\u00e9 de son inaction si on ne fait toujours rien&nbsp;!<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,45,38,28],"class_list":["post-1965","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-business-development","tag-communication","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de l\u2019avocat : Commencer par des listes et des chiffres<\/title>\n<meta name=\"description\" content=\"Un vieil article publi\u00e9 sur le site de l\u2019American Bar Association nous rappelle des fondamentaux qui restent d\u2019une actualit\u00e9 criante\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/marketing-de-lavocat-commencer-par-des-listes-et-des-chiffres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de l\u2019avocat : Commencer par des listes et des chiffres\" \/>\n<meta property=\"og:description\" content=\"Un vieil article publi\u00e9 sur le site de l\u2019American Bar Association nous rappelle des fondamentaux qui restent d\u2019une actualit\u00e9 criante\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/marketing-de-lavocat-commencer-par-des-listes-et-des-chiffres\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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