{"id":1966,"date":"2015-09-21T14:30:23","date_gmt":"2015-09-21T14:30:23","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/avocats-doit-on-communiquer-sur-le-prix\/"},"modified":"2023-06-22T15:59:04","modified_gmt":"2023-06-22T15:59:04","slug":"avocats-doit-on-communiquer-sur-le-prix","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/avocats-doit-on-communiquer-sur-le-prix\/","title":{"rendered":"Avocats : Doit-on communiquer sur le prix ?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>L\u2019avocat vante son taux horaire \u00e9lev\u00e9, synonyme d\u2019exp\u00e9rience \u2026et d\u2019excellence.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Certains clients sont pr\u00eats \u00e0 payer le prix de la r\u00e9putation mais la plupart n\u2019ont pas d\u2019autre possibilit\u00e9 que de rechercher la prestation la moins co\u00fbteuse.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 un sujet presque tabou, les formules sibyllines fleurissent sur les sites internet. \u00ab\u00a0Notre politique d\u2019honoraires respecte les imp\u00e9ratifs des clients\u00a0\u00bb, \u00ab\u00a0Notre facturation raisonn\u00e9e\u2026\u00a0\u00bb, \u00ab\u00a0Nous pratiquons des honoraires adapt\u00e9s \u00e0 nos interventions et aux attentes des clients\u00a0\u00bb\u2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pour l\u2019heure, la seule pratique d\u00e9complex\u00e9e est celle du divorce par consentement mutuel des sites internet visant un public de masse.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">233 \u20ac, 240 \u20ac, 250 \u20ac \u2026 ou 280 \u20ac pour les plus d\u00e9pensiers (le prix est par personne). Les prix s\u2019affichent sans ambigu\u00eft\u00e9 pour une prestation r\u00e9duite \u00e0 son strict minimum. C\u2019est le low cost fa\u00e7on Easyjet. Il faut payer plus cher pour les bagages, la place attribu\u00e9e, le r\u00e8glement par carte de cr\u00e9dit\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me de l\u2019honoraire de l\u2019avocat est celui de la perception du prix et donc celle de la perception de la valeur du service rendu. Or, les circonstances particuli\u00e8res de chaque client ou dossier feront que cette perception de valeur sera toujours diff\u00e9rente d\u2019une situation \u00e0 l\u2019autre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Donc, faut-il communiquer sur le prix\u00a0?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paradoxalement, alors que le facteur prix est primordial pour le client, la r\u00e9ponse \u00e0 la question est n\u00e9gative, dans une vaste majorit\u00e9 de cas. En dehors de certaines prestations parfaitement circonscrites et syst\u00e9matis\u00e9es, le prix rel\u00e8ve du cas par cas. C\u2019est d\u2019ailleurs ce que rappelle l\u2019article 11 du RIN.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[211],"tags":[24,38,44],"class_list":["post-1966","wilo","type-wilo","status-publish","hentry","category-metiers","tag-avocats","tag-communication","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avocats : Doit-on communiquer sur le prix ?<\/title>\n<meta name=\"description\" content=\"Certains clients sont pr\u00eats \u00e0 payer le prix de la r\u00e9putation mais la plupart n\u2019ont pas d\u2019autre possibilit\u00e9 que de rechercher la prestation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/avocats-doit-on-communiquer-sur-le-prix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avocats : Doit-on communiquer sur le prix ?\" \/>\n<meta property=\"og:description\" content=\"Certains clients sont pr\u00eats \u00e0 payer le prix de la r\u00e9putation mais la plupart n\u2019ont pas d\u2019autre possibilit\u00e9 que de rechercher la prestation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/avocats-doit-on-communiquer-sur-le-prix\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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