{"id":1968,"date":"2015-09-14T15:44:33","date_gmt":"2015-09-14T15:44:33","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/et-si-les-rp-a-la-papa-navaient-pas-dit-leur-dernier-mot\/"},"modified":"2023-06-22T15:58:57","modified_gmt":"2023-06-22T15:58:57","slug":"et-si-les-rp-a-la-papa-navaient-pas-dit-leur-dernier-mot","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/et-si-les-rp-a-la-papa-navaient-pas-dit-leur-dernier-mot\/","title":{"rendered":"Et si les RP \u00e0 la papa n\u2019avaient pas dit leur dernier mot ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Depuis le d\u00e9but des ann\u00e9es 2000, et l\u2019av\u00e8nement du web, le journalisme et donc les relations presse par effet de ricochet, ont bien chang\u00e9. D\u00e9sormais tout bon communicant doit inclure pour ses clients des<strong> strat\u00e9gies de viralisation de l\u2019information<\/strong> et donc trouver de nouveaux moyens pour entrer en contact avec les journalistes. Twitter est devenu ce jour un outil indispensable, tant sa puissance et son efficacit\u00e9 ne sont plus \u00e0 d\u00e9montrer. L\u2019outil ultime certains vous diront\u00a0!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultime\u00a0? Oui, mais pas pour tout le monde. Ceux qui gardent la fibre du papier, le go\u00fbt de l\u2019encre qui tache les doigts le matin en feuilletant leur quotidien pour trouver l\u2019opportunit\u00e9 de placer son client, vous le diront. R\u00e9seauter, inviter un journaliste \u00e0 d\u00e9jeuner pour parler des sujets qu\u2019il souhaite traiter dans les prochaines semaines n\u2019est vraiment pas \u00ab\u00a0<em>Has Been<\/em>\u00a0\u00bb, bien au contraire. Etre cit\u00e9 dans le quotidien du lendemain fait toujours plaisir \u00e0 ses clients\u2026 et pas d\u2019inqui\u00e9tude, le print est facilement viralisable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On vous le dit. Les RP \u00e0 la papa ne sont pas morts\u00a0! Il suffit juste de garder un bon \u00e9quilibre.<\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[215],"tags":[24,38,46,44],"class_list":["post-1968","wilo","type-wilo","status-publish","hentry","category-skills","tag-avocats","tag-communication","tag-relations-presse","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si les RP \u00e0 la papa n\u2019avaient pas dit leur dernier mot ?<\/title>\n<meta name=\"description\" content=\"Depuis le d\u00e9but des ann\u00e9es 2000, et l\u2019av\u00e8nement du web, le journalisme et donc les relations presse par effet de ricochet, ont bien chang\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/wilo\/et-si-les-rp-a-la-papa-navaient-pas-dit-leur-dernier-mot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si les RP \u00e0 la papa n\u2019avaient pas dit leur dernier mot ?\" \/>\n<meta property=\"og:description\" content=\"Depuis le d\u00e9but des ann\u00e9es 2000, et l\u2019av\u00e8nement du web, le journalisme et donc les relations presse par effet de ricochet, ont bien chang\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eliott-markus.com\/wilo\/et-si-les-rp-a-la-papa-navaient-pas-dit-leur-dernier-mot\/\" \/>\n<meta property=\"og:site_name\" content=\"eliott &amp; 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