{"id":4093,"date":"2022-12-25T16:00:00","date_gmt":"2022-12-25T16:00:00","guid":{"rendered":"https:\/\/www.eliott-markus.com\/wilo\/benevolence-ep-1-the-story-of-an-outward-and-return-journey\/"},"modified":"2023-09-05T14:38:03","modified_gmt":"2023-09-05T14:38:03","slug":"benevolence-ep-1-the-story-of-an-outward-and-return-journey","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/benevolence-ep-1-the-story-of-an-outward-and-return-journey\/","title":{"rendered":"Benevolence: Ep.1. The story of an outward and return journey"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>The<\/em> question opens Olivier Truong and Paul-Marie Chavanne&#8217;s <em>La bienveillance en entreprise: utopie ou r\u00e9alit\u00e9<\/em> (Eyrolles). In today&#8217;s quest for well-being in the workplace, the notion of benevolence has become an integral part of corporate discourse.<\/h2>\n\n\n\n<p>&#8221; <em>The<\/em> experts from the business world have spoken. The solution to the contemporary phenomenon of disengagement in the workplace is called benevolence.<\/p>\n\n\n\n<p>What was once a simple human quality is gradually becoming the modern management mantra of the 21st century. A new &#8221; <em>paradigm shift<\/em> &#8220;, as the phrase goes.<\/p>\n\n\n\n<p>However, the concept remains vague in practice, as situations and requirements vary from sector to sector. In the &#8220;muddle&#8221; of management advice, Wilo brings you a series of 3 articles on professional benevolence.  <\/p>\n\n\n\n<p><strong>Part 1: the return of benevolence.<\/strong><\/p>\n\n\n\n<p><strong>THE DISEASE OF THE CENTURY : DISENGAGEMENT AND WORK-RELATED STRESS<\/strong><\/p>\n\n\n\n<p>The growing presence of benevolence in corporate discourse is a response to the growing disengagement affecting modern economies.<\/p>\n\n\n\n<p>According to the annual barometer of quality of life at work (Malakoff M\u00e9d\u00e9ric), presenteeism &#8211; doing attendance for attendance&#8217;s sake &#8211; rose from 9% to 16% between 2009 and 2018. The source of disinterest is a job that is &#8221; <em>nervously tiring<\/em> &#8221; for 70% of those surveyed, and a &#8221; <em>lack of sleep<\/em> &#8221; for 51% of them.<\/p>\n\n\n\n<p>The reasons for this work-related stress have been well known for some years: a brutal transformation of work organization due to the arrival of new technologies, a context of ultra-competition in a majority of sectors, and increased quantification of performance targets.<\/p>\n\n\n\n<p><strong>I&#8217;M NICE BUT I TAKE CARE OF MYSELF<\/strong><\/p>\n\n\n\n<p>Faced with these upheavals, corporate management has taken an authoritarian turn, focused on increasingly quantified objectives and increasingly dematerialized relations.<\/p>\n\n\n\n<p>The authors of La bienveillance en entreprise call this managerial drift &#8221; <em>the shredding machine<\/em> &#8220;. Sometimes hypercentralized, sometimes hypercompetitive, internal organizations have sacrificed certain psychological limits of the human being on the altar of results.<\/p>\n\n\n\n<p>This sacrifice has been accentuated by the emergence of a &#8220;virile&#8221; pro-entrepreneurial discourse, where formulas such as &#8220;go the extra mile&#8221; and &#8220;don&#8217;t give away anything&#8221; must be applied literally in order to &#8220;succeed&#8221;. In this modern reinterpretation of the self-made man, benevolence seems out of place. Even deleterious.<\/p>\n\n\n\n<p>This cult of results has produced some edifying moments, such as a French CEO declaring ahead of his redundancy plan, &#8221; <em>I&#8217;ll make the departures one way or another, through the window or through the door<\/em> &#8220;. And there&#8217;s no shortage of examples, from Donald Trump to Elon Musk.<\/p>\n\n\n\n<p><strong>THE RETURN OF BENEVOLENCE<\/strong><\/p>\n\n\n\n<p>But like all trends, <em>hard<\/em> or <em>fast management<\/em> has run out of steam. Burn-out, disengagement, turnover&#8230; the upsurge in psychosocial risks has prompted entrepreneurs and managers to change their strategy to ensure a certain stability in their teams while maximizing performance.<\/p>\n\n\n\n<p>A semantic shift has taken place across the Atlantic, particularly among start-ups, where management&#8217;s benevolence towards its employees has become an increasingly common element of language. <em>Slow management<\/em> was born.<\/p>\n\n\n\n<p>With a host of events, workplace design and relaxation facilities, tech companies have opened up a new field of thinking in the corporate world: that of mentally unburdening employees.<\/p>\n\n\n\n<p>The question of the attention paid to employees has also been the subject of development, with a multiplication of points between managers and employees. The discourse, both internal and external, has placed &#8220;fulfillment&#8221; at the heart of modern corporate concerns, riding the wave of CSR policies. &#8221; <em>Putting people back at the heart of the company<\/em> &#8221; is the credo of the modern manager.<\/p>\n\n\n\n<p>This benevolent management approach has been the subject of numerous books and articles. We recommend reading at least two of them: <em>The Progress Principle<\/em> and <em>La bienveillance en entreprise: utopie ou r\u00e9alit\u00e9<\/em> (quoted above). The former is characterized by its methodical approach, aimed at managers, while the latter stands out for its empirical analysis of benevolence (and its absence) in the workplace.<\/p>\n\n\n\n<p><strong>AND THEY LIVED HAPPILY EVER AFTER&#8230;<\/strong><\/p>\n\n\n\n<p>On paper, <em>slow management<\/em> offers all the keys needed to respond to the malady of the century. A qualitative approach to work, non-hierarchical human interaction, flexible working environments&#8230; all the ingredients are there to ensure a healthy, efficient work rhythm.<\/p>\n\n\n\n<p>But reality has caught up with the promoters of benevolence. While they spearheaded the movement, tech companies found themselves in the headlines for their bad practices: Apple won for paranoia, Amazon for drudgery and Google for sexism.<\/p>\n\n\n\n<p>Beyond the GAFAs, the entire <em>startup nation<\/em> has come under fire. In early 2017, <em>The Economist<\/em> published a scathing piece entitled &#8220;The other side of paradise&#8221;, denouncing the cynical gap between a discourse that had become ultra-benevolent and practices that were still archaic.<\/p>\n\n\n\n<p>A few months later, Mathilde Ramadier threw a paving stone into the French pond with <em>Bienvenue dans le nouveau monde<\/em>, a testimonial drawn from her four years of startup experience. In an interview with <em>L&#8217;Usine digitale<\/em>, the author explains her approach:<\/p>\n\n\n\n<p>&#8221; <em>I wanted to liberate the word of those (&#8230;) whose story is rather one of failure, in this great story of success that startups stage.<\/em> &#8220;<\/p>\n\n\n\n<p><strong>Next week :<\/strong><br><strong>Ep.2. Is benevolence a communication lever or a performance factor?<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Further information <\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/lentreprisebienveillante.com\/#interview?the-video=6\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate benevolence: utopia or reality?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=XD6N8bsjOEE\" target=\"_blank\" rel=\"noreferrer noopener\">TEDxAtlanta &#8211; Teresa Amabile &#8211; The Progress Principle<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/theconversation.com\/le-management-bienveillant-cest-ceux-qui-en-parlent-le-plus-qui-en-font-le-moins-88914\" target=\"_blank\" rel=\"noreferrer noopener\">Benevolent management: those who talk about it the most, do it the least<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.lefigaro.fr\/vie-bureau\/2017\/12\/18\/09008-20171218ARTFIG00166-la-bienveillance-au-travail-existe-t-elle-vraiment.php\" target=\"_blank\" rel=\"noreferrer noopener\">Does benevolence at work really exist?<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.lefigaro.fr\/entrepreneur\/2017\/03\/08\/09007-20170308ARTFIG00021-le-livre-qui-denonce-le-cote-obscur-des-start-up.php\" target=\"_blank\" rel=\"noreferrer noopener\">The book that exposes the dark side of start-ups<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","categories":[375],"tags":[379,376,353,378],"class_list":["post-4093","wilo","type-wilo","status-publish","hentry","category-management-en","tag-kindness","tag-management-en","tag-professional-services","tag-qwl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benevolence in the workplace: Ep.1. 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