{"id":4986,"date":"2022-07-18T14:05:08","date_gmt":"2022-07-18T14:05:08","guid":{"rendered":"https:\/\/www.eliott-markus.com\/?post_type=wilo&p=4986"},"modified":"2023-10-19T11:57:27","modified_gmt":"2023-10-19T11:57:27","slug":"were-going-to-make-a-brut-or-konbini-style-video","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/were-going-to-make-a-brut-or-konbini-style-video\/","title":{"rendered":"“We’re going to make a Brut or Konbini-style video!”"},"content":{"rendered":"\n

Brut and Konbini have created a video format that has become a must for corporate communication. How do you use it when you’re a chartered accountant, solicitor or lawyer, and turn it into an effective visibility tool?<\/mark><\/strong><\/h3>\n\n\n\n

In 2019, we were asking “how do these video geniuses manage to achieve unrivalled engagement rates on Facebook and Twitter?”<\/a><\/em>; today we’d add Tiktok, Instagram and Youtube. So, with all these new channels, what’s changed ?<\/p>\n\n\n\n

If you open your Instagram application, the chances are you’ll come straight to a Reel, and with good reason: with this new format, it’s never been easier to invent yourself as a filmmaker for a moment. However, not just anyone can make an impact! A few models persist and are establishing themselves as veritable behemoths in the industry.<\/p>\n\n\n\n

Brut video, a must-have for the news media<\/strong><\/h2>\n\n\n\n

The so-called “new media for millennials” specialises in storytelling videos.<\/p>\n\n\n\n

Here are the ingredients for this recipe for success:<\/p>\n\n\n\n

– use archive videos or stock footage;<\/p>\n\n\n\n

– transcribe your script with subtitles so that your community can follow the video without sound;<\/p>\n\n\n\n

– limit your video to a maximum of 2 minutes;<\/p>\n\n\n\n

– publish at times when you can get the attention you need for your information: during lunch breaks or in the evening.<\/p>\n\n\n\n

The Konbini format, dynamic and impactful<\/strong><\/h2>\n\n\n\n

A veritable pop culture reference, Konbini is the promise of an impactful snack-content<\/em><\/strong> format. Perfect for unusual corporate communications, we give you the keys to making your video a success :<\/p>\n\n\n\n

– have a good hook to captivate your audience from the first 3 seconds of the video;<\/p>\n\n\n\n

– choose a tight camera frame;<\/p>\n\n\n\n

– keep the camera rolling without pausing, even if you have to sort it out when editing.<\/p>\n\n\n\n

– rhythm, rhythm and rhythm! Keep up with the tempo, link questions together to keep the content dynamic.<\/p>\n\n\n\n

– Ask the right questions: unexpected, even absurd, and short!<\/p>\n\n\n\n

– respond immediately, even if the answers are unusual.<\/p>\n\n\n\n

– Don’t forget to subtitle your video so that it can be viewed without sound.<\/p>\n\n\n\n

– Choose music that sets the pace and don’t hesitate to add sound effects to save time.<\/p>\n\n\n\n

Once your video has been produced, the choice of distribution platform will depend on your objectives and your target audience.<\/p>\n\n\n\n

For purely corporate content, we recommend publishing on LinkedIn. If you want to boost your employer brand, Instagram is a great way of showcasing your company. Finally, if you want to create entertaining and unusual content with a viral objective, TikTok will be the network of choice.<\/p>\n","protected":false},"author":14,"featured_media":0,"template":"","categories":[467],"tags":[353,412],"class_list":["post-4986","wilo","type-wilo","status-publish","hentry","category-digital-seo-en","tag-professional-services","tag-video-2"],"acf":[],"yoast_head":"\n"We're going to make a Brut or Konbini-style video!" - eliott & markus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eliott-markus.com\/en\/wilo\/were-going-to-make-a-brut-or-konbini-style-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""We're going to make a Brut or Konbini-style video!" - eliott & markus\" \/>\n<meta property=\"og:description\" content=\"Brut and Konbini have created a video format that has become a must for corporate communication. 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