{"id":5160,"date":"2022-03-15T15:05:58","date_gmt":"2022-03-15T15:05:58","guid":{"rendered":"https:\/\/www.eliott-markus.com\/?post_type=wilo&p=5160"},"modified":"2023-11-01T10:08:59","modified_gmt":"2023-11-01T10:08:59","slug":"rebranding-in-a-changing-world","status":"publish","type":"wilo","link":"https:\/\/www.eliott-markus.com\/en\/wilo\/rebranding-in-a-changing-world\/","title":{"rendered":"Rebranding in a changing world"},"content":{"rendered":"\n

The law firm environment is undergoing unprecedented change. An ecosystem is being turned upside down. Yet many (too many?) law firms are not planning to adapt. At a time when companies and consumers of legal services are changing the way they see themselves, law firms need to ask themselves questions. Does the way they are perceived and understood still correspond to market demand? But labels are tenacious. Old images stick. Perhaps it’s time for a rebranding <\/em>to make it clear that the firm has entered the 21st century.<\/h2>\n\n\n\n

Rebranding, rebranding, rebranding\u2026. Rebranding has no French translation. The English definition of the term is \u00ab to develop a new and differentiated identity in the minds of customers, consumers and investors\u2026. \u00bb . (1). In other words, it’s a question of profound change. Rebranding is about creating, evolving and restoring.<\/p>\n\n\n\n

For a law firm, there are three stages to the exercise:<\/p>\n\n\n\n