Our challenge was to support the growth and international development of a consultancy firm that ranks among the leaders in its market. We aimed to increase its visibility and position its spokespeople as influential experts in their sector. We also wanted to build trust with journalists to see Eight Advisory as a reliable source of market knowledge and trendsetter.
To achieve these goals, we implemented a methodical strategy to highlight the firm’s expertise. We maintained constant monitoring to identify subjects that would become essential and we established an effective visibility strategy, including actions such as press tours, the creation of press kits, regular discussions with journalists, etc.
We also made sure to draft impactful press releases, so that they would be picked up by the media. We measured the impact of our strategies using key performance indicators (KPIs) to assess our success and make any necessary adjustments.
Our goal was to establish this French leader in the international market and we succeeded in achieving this objective. Thanks to our communication strategy and our regular presence in the media, the consultancy firm benefited from increased visibility. Its spokespeople have become go-to references in their field of expertise and were regularily called upon by journalists for in-depth information and analyses.
We are proud to have contributed to supporting the growth and international development of this consultancy firm by implementing effective communication strategies and positioning its experts as key players in the market. Our work has also succeeded in establishing this French leader on the international stage and reinforcing its reputation for excellence and expertise.
