Chevreux is first and foremost a leading brand among French notarial practices. Innovative, daring and highly experienced, the French firm wanted to sum up everything that constitutes the essence of its identity and expertise in an attractive solution both in terms of content and form: an activity report.
Challenge
For this “first” major event, the aim was to ask the question “What is Cheuvreux?
And to provide the answer: “Cheuvreux, is this.
In order to reveal all the facets of the study, it was necessary to prioritize a global view of the study, rather than treating the report under a specific angle. Know-how, business teams, personalities, internal culture, social commitments… the challenge was to cover all these subjects in a way that was both exhaustive and dynamic for the reader, using a wide range of formats.
Solution
In response to this challenge, we organized the creation of the report around two themes: the Cheuvreux Culture and the Cheuvreux Experience.
We have translated the Cheuvreux Culture as first and foremost a way of doing things and a way of being that is unique in the market, whether in terms of customer support, the employer brand, internal operations, or social commitments. In practical terms, we have opted for the creation of ‘panorama’ pages, incorporating a wide range of short reports and infographics, to cover all the fundamentals of the study without making it too bulky.
We then focused on highlighting Cheuvreux’s expertise and client experience, asking ourselves how we could translate the study’s extensive expertise into client-oriented solutions or open up new perspectives. To answer this question, we focused on creating themed “Dossiers Grands” dealing with the latest market prospects in terms of real estate and assets, as seen by Chevreux, as well as the creation of a large central infographic showing all the professions and fields revolving around one centre: the client.
Results
For this first activity report, Cheuvreux received a great deal of positive feedback from both clients and in-house staff. The year also enabled the firm to look ahead to the creation of new corporate media, enabling it to put its expertise and client experience into perspective.
