The Barometer of French Legaltech is produced each year on the initiative of the Banque des Territoires, in partnership with Maddyness and Lamy Liaisons. A detailed analysis of an ecosystem that reveals market trends through evocative data, such as the development in fund-raising, growth in turnover and payroll, expansion into new markets, players mergers etc…
Banque des Territoires mandated the Eliott&Markus Influence team with the creation and promotion of this Barometer.
Challenge
This influence initiative aims to increase understanding of the unique legaltech ecosystem among potential clients, investors and public authorities.
The biggest challenge? To guarantee an in-depth analysis and an early-stage vision of market trends, while seeking to innovate and reinvent ourselves with each new edition. Our Influence team rose to the challenge!
Solutions obtained
The entire survey was managed by our team, from conception to distribution. We were also commissioned to carry out all the data analysis and design the editorial content for the results, including writing a white paper, organising a social media campaign and hosting a press conference.
We were also responsible for initiating and coordinating relations with our media partners, Maddyness and Lamy Liaisons. These partnerships helped to strengthen the scope and impact of the Barometer.
Outcomes
The Legaltech Barometer continues to enjoy growing and constant visibility in the media, reaching close to 2 million on social media with an unwavering recognition from players for this initiative benefiting the entire ecosystem.
