Brut and Konbini have created a video format that has become a must for corporate communication. How do you use it when you’re a chartered accountant, solicitor or lawyer, and turn it into an effective visibility tool?
In 2019, we were asking “how do these video geniuses manage to achieve unrivalled engagement rates on Facebook and Twitter?”; today we’d add Tiktok, Instagram and Youtube. So, with all these new channels, what’s changed ?
If you open your Instagram application, the chances are you’ll come straight to a Reel, and with good reason: with this new format, it’s never been easier to invent yourself as a filmmaker for a moment. However, not just anyone can make an impact! A few models persist and are establishing themselves as veritable behemoths in the industry.
Brut video, a must-have for the news media
The so-called “new media for millennials” specialises in storytelling videos.
Here are the ingredients for this recipe for success:
– use archive videos or stock footage;
– transcribe your script with subtitles so that your community can follow the video without sound;
– limit your video to a maximum of 2 minutes;
– publish at times when you can get the attention you need for your information: during lunch breaks or in the evening.
The Konbini format, dynamic and impactful
A veritable pop culture reference, Konbini is the promise of an impactful snack-content format. Perfect for unusual corporate communications, we give you the keys to making your video a success :
– have a good hook to captivate your audience from the first 3 seconds of the video;
– choose a tight camera frame;
– keep the camera rolling without pausing, even if you have to sort it out when editing.
– rhythm, rhythm and rhythm! Keep up with the tempo, link questions together to keep the content dynamic.
– Ask the right questions: unexpected, even absurd, and short!
– respond immediately, even if the answers are unusual.
– Don’t forget to subtitle your video so that it can be viewed without sound.
– Choose music that sets the pace and don’t hesitate to add sound effects to save time.
Once your video has been produced, the choice of distribution platform will depend on your objectives and your target audience.
For purely corporate content, we recommend publishing on LinkedIn. If you want to boost your employer brand, Instagram is a great way of showcasing your company. Finally, if you want to create entertaining and unusual content with a viral objective, TikTok will be the network of choice.
