In an ever-changing world, where every organisation aspires to create its own influence, it is imperative for professional services firms to develop a unique and authentic voice. It is in this context that August Debouzy felt the need to position itself not only as a major legal player, but also as a point of convergence between legal expertise and societal issues.
The challenge was twofold: on the one hand, to combine internal and external perspectives to provide an overview, and on the other, to relieve internal teams of the complexity of content creation while guaranteeing outstanding quality. Faced with this challenge, the solution was to establish a regular source of relevant, well-researched content, capable of meeting the expectations of the most demanding customers.
The outcome of this reflection gave birth to “ADN”, August Debouzy’s quarterly publication. This magazine, aimed at a VIP audience including high-profile clients and prospects, serves as a platform for exploring and discussing topics where the legal meets the social. With a balanced mix of technical topics and societal trends, ADN has been designed as a space for sharing and exchange, fuelling newsletter discussions and reinforcing the firm’s positioning as a thought leader in its field.
Through ADN, August Debouzy not only shares its expertise, but also positions itself as a proactive player, anticipating the needs of its VIP clients and offering a differentiated vision of the challenges of today’s legal world.
