Nos références | Stratégie d’influence pour un cabinet d'avocats

Context

A world leader in restructuring, AlixPartners is recognised for its services in performance management, corporate restructuring and strategy consulting. It has often been called upon to advise in business recovery and urgent transformations situations.

We have been asked to promote the arrival of this world leader on the French market.

Challenge

While AlixPartners is a consultancy firm known for its expertise in restructuring and recovery, it also offers a wide range of turnaround and performance services.

Our press relations strategy focused on an educational approach to the media, emphasising the “performance” aspect rather than the “crisis management/bankruptcy” aspect.

Solutions obtained

Since our team established quality relationships with specialist legal and financial media, we were able to gather them easily. In addition, our team worked cautiously to develop press relations in sector-specific media, targeting the brand’s key sectors (such as automotive) as well as partners’ areas of expertise (aerospace, luxury goods, defence, etc.).

The highlight of our collaboration was the media coverage on the studies and the se up of an annual conference on restructuring in France.

Outcome

The success was down to the implementation of a thorough press relations strategy and a global approach to influence.

Not only did the firm gain instant visibility with key players, it also confirmed its reputation as a trusted expert throughout France.

45

consultants and experts

800

References

4

Continents

paris

Europe

casablanca

africa

Desk Soon

Middle East Africa

Media relations management for Alixpartners

Context

Challenge

Solutions obtained

Outcome

See also

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