Influence Strategy for a Leader in Labor Law

Challenge

• Establishing the brand: Convince businesses, executives, local authorities, and associations seeking support in their transformations, projects, and disputes of the brand’s relevance through targeted press relations.
• Differentiation from competitors: Create an image as a market leader and strengthen the employer brand.

Provided solutions

• Implementation of an influence strategy every 6 months (press relations, knowledge management, public relations, etc.)
• Development of ongoing visibility in national and regional print media, as well as radio and TV.
• Monitoring of KPIs for success, operational reporting, and updating the strategy in alignment with business development objectives.

Highlights

• Implementation of individual media training for all partners to promote speaking engagements in the press.
• Drafting of Position Papers to facilitate the writing of op-eds by the partners.
• Expert legislative monitoring.

Outcomes

• The firm has become more visible and accessible to executives.
• The firm is regularly called upon for its expertise by the French media.
• The originality and effectiveness of the deployed materials have solidified its position as a leader among institutional targets.

« From major player to market leader. »