Development of a brand and influence strategy for Rigaud Avocats

Context

Rigaud Avocats, leading law firm specialising in social protection, remuneration and employee benefits, called upon Eliott & Markus to support its positionning as market leader and to coordinate its global influence strategy.

Challenge

After redesigning the firm’s offering architecture, the aim was to anchor this new identity in the market.

Eliott & Markus drew on its various areas of expertise – Influence, Digital and Content – to develop a comprehensive, multi-channel communications strategy.

Solutions obtained

On the events side, we reviewed their entire webinar management: creation of promotional emails, targeted distribution on social media, creation of user-friendly registration pages and follow-up management, creation of reminder modules for participants… all new processes that have been introduced with significant results.

We also maximised their impact by publishing the recordings on social networks, which broadened the audience and extended the visibility of the sessions.

Working on influence  also means optimising the database. Eliott & Markus worked specifically on the firm’s database to target event invitations more accurately.

In terms of press relations, the pension reform represented an opportunity for this specialist consultancy. We therefore took the initiative to rally our journalist contacts to negotiate appearances on BFMTV.

Outcome

• 15% increase in the number of registrations per webinar session
• 15 press articles on pension reform in a 2 month period
• Nearly 25% of new contacts added to the database

These results are an evidence of the effectiveness of our synergistic approach in creating a global influence and our ability to support our customers in their business ambitions.