At the dawn of its creation, Parallel avocats identified a specific and complex niche to master: the law of digital platforms. In a legal landscape constantly shaken by innovation, the firm wanted to distinguish itself by its unrivalled expertise.
Communications positioning :
Mastering the future today” captures the very essence of the firm’s vision: anticipating the legal challenges of tomorrow while acting with expertise today.
Challenge :
As well as recognising and elevating the specialism of digital platform law, the firm’s ambition was to create a powerful tool for its business development, while positioning itself as the undisputed leader in its field.
Editorial strategy :
In response to these challenges, “Third”, Parallel Avocats’ bi-annual magazine, was developed. But it didn’t stop there. A ‘Forward-looking video’ was launched, offering a fast-paced, visionary format that was destined to go viral. This content formed the basis of an innovative editorial platform, laying the foundations for a new leading brand focused on the digital economy.
Outcome:
Impressive media coverage at launch, with media appearances on BFM Business, Les Echos, Le Nouvel Economiste, France Culture and La Tribune, among others..
10,000 views on LinkedIn from the launch..
On Twitter, a growing community of 2,800 followers, including the corporate account and those of the two partners.
With the sixth edition of Third in circulation, the success of this initiative is tangible. To find out more, visit the dedicated website.
